Company
telehealth
RetentionMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Retention Marketing Specialist. Skills: Retention marketing, Lifecycle marketing, Email marketing, SMS marketing. Build email flows. Manage email flows”
What You'll Achieve.
Full lifecycle coverage; No gaps in communications; LTV trending positively; Retention trending positively; Repeat purchase rates trending positively; Campaigns launched on time; Campaigns on-brand; Campaigns fully tracked; Reports provide actionable insights; Drive growth across business
Industry & Context.
Data interpretation; Actionable insights
Work during U.S. business hours, Work 9 AM - 5 PM EST
What They're Looking For.
Must Have
4+ years lifecycle marketing, 4+ years retention marketing, 4+ years CRM marketing, Hands-on Customer.io experience, Manage email campaigns end-to-end, Manage SMS campaigns end-to-end, Copywriting skills for email, Copywriting skills for SMS, Analytical mindset, Build content calendars, Manage content calendars, Run A/B tests, Build performance dashboards, Build performance reports, Leverage AI tools
Nice to Have
Klaviyo familiarity, Segment familiarity, DTC experience, Ecommerce experience, Subscription business experience
What You'll Do.
Develop segmentation strategies
Monitor deliverability
Monitor click-through rates
Lead lifecycle content calendar
Coordinate creative asset production
Provide clear deadlines
Track repeat purchases
Implement improvements
Stay current on tools
Provide recommendations
How You'll Work.
Team & Collaboration
Coordinate with creative teams
Communication Scope
Provide clear briefs; Provide clear deadlines; Actionable insights
Process & Methodology
Content calendar management
Full Job Description
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Client Overview Our client is a fast-scaling telehealth and wellness company operating in the subscription health space. They are building a high-output marketing function powered by AI-enabled workflows, a performance-driven team culture, and a deep commitment to long-term customer value. With a strong foundation in direct-to-consumer growth, they are investing heavily in lifecycle infrastructure to drive retention, repeat purchases, and lifetime value at scale. This is a company where marketers have real ownership, real data, and real impact. Role Overview The Retention Marketing Specialist will own email and SMS marketing across the full post-acquisition customer journey, driving engagement, retention, and long-term LTV through tools like Customer.io http://Customer.io and AI-assisted workflows. This role combines strategic thinking with daily hands-on execution - building flows, writing copy, segmenting audiences, and reporting on performance. The Retention Marketing Specialist will be a core contributor to one of the highest-leverage functions in the business. Location Fully Remote (Work from Home) | 9 AM - 5 PM EST Key Responsibilities Lifecycle Email Marketing - Build, manage, and optimize email flows for onboarding, engagement, win-backs, and retention. - Write or refine email copy, leveraging AI tools for speed and consistency. - Develop segmentation strategies using customer data, purchase behavior, and lifecycle stage. - Monitor deliverability, open rates, click-through rates, and downstream conversions. SMS Marketing - Own SMS marketing as a retention and re-engagement channel, including copy, segmentation, and send cadence. - Design flows that complement email journeys while minimizing audience fatigue. -
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