CPM Ireland
FMCG, Telecoms, On-Trade and Utilities sectors
RetailInsightsDataAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Retail Insights Data Analyst at CPM Ireland. Skills: Data insight, Data analysis, Data modelling. Produce data driven insight. Understand markets”
What You'll Achieve.
Optimise performance; Maximising return on investment
Industry & Context.
Translating data into actionable insights; Analytical solution
What They're Looking For.
Must Have
SQL proficiency, 5+ years experience, Client facing experience, Ability to interpret and summarise data, Excellent communication skills, Ability to present complex data
Nice to Have
Field marketing disciplines, Shopper marketing disciplines, Experiential marketing disciplines, Digital marketing disciplines, Knowledge of retailer sales, Knowledge of brand sales, Knowledge of SME sales
What You'll Do.
Produce data driven insight
Understand category dynamics
Understand consumer dynamics
Present actionable insights
Drive behavioural change
Drive business change
Construct data models
Evaluate marketing success
Take and interpret a brief
Shape analytical solution
Deliver analytical solution
Take accountability for delivery
How You'll Work.
Team & Collaboration
Internal teams; External clients; Commercial groups; Client groups
Communication Scope
Present complex data; Share work outputs; Share recommendations
Full Job Description
CPM is Ireland leading field sales marketing agency working with blue chip clients across FMCG, Telecoms, On-Trade and Utilities sectors. We deploy market leading technology and data tools to enable our clients achieve optimum performance and deployment of available resources. CPM Ireland seeks a strategic data & Insights analyst to lead the next generation of innovation across our business and its delivery for our clients. Consulting with external clients ensuring they optimise performance through our various tools and platforms. Transforming numbers and data, creating insight to ensure the best strategy is utilised in maximising return on investment for our clients within all our channels. As strategic Insights & data Analyst, you will have a strong team ethic and the ability to work in a fast paced, dynamic team and agency environment. You will be confident to share your work outputs and recommendations with both internal and external clients, maintaining day to day relationships with these stakeholders. As an Insight and Strategy Analyst your key responsibilities will include: * Working on multiple data sources and systems to produce relevant data driven insight * Working alongside commercial and client groups to understand their markets, category and consumer dynamics/ data (eg epos, TGI, GfK) * Using various data analysis tools and techniques creating insight and added value to our clients to meet their business objectives * Presenting actionable insights to internal teams and clients. * Delivering insight to drive behavioural and business change * Constructing data models to evaluate marketing success eg ROI * Ability to take and interpret a brief, shape and deliver the analytical solution, taking accountability for the end to end delivery of any analysis **Requirements** * A growth mindset. * A love of data &enjoy translating data in to actionable insights. * Experience working in a fast-paced environment, understanding the importance of a dynamic and strong
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