Hy-Vee
RetailDigitalMarketingCoordinator
“Retail Digital Marketing Coordinator at Hy-Vee. Skills: Digital marketing, Campaign management, Brand strategy. Develop advertising strategy. Execute advertising strategy”
What You'll Achieve.
Measure program success; Measure campaign success
Industry & Context.
Identify problems; Develop solutions; Execute solutions; Logical thinking; Scientific thinking
What They're Looking For.
Must Have
Five years of similar or related work experience
Nice to Have
Bachelor's degree in Marketing, Advertising, Communications or related area, equivalent work experience, Proficiency with traditional marketing, including radio, television, newspaper, direct mail, out of home, and event marketing
What You'll Do.
Develop advertising strategy
Execute advertising strategy
Develop marketing strategy
Execute marketing strategy
Develop communications strategy
Execute communications strategy
Organize marketing promotions
Execute marketing promotions
Oversee brand strategies implementation
Oversee corporate marketing initiatives implementation
Communicate strategy to retail leadership
Communicate objectives to retail leadership
Communicate goals to retail leadership
Communicate ad details to store leadership
Communicate event sale details to store leadership
Coordinate local ad sales
Coordinate local event sales
Communicate local ad details to store leadership
Communicate local event details to store leadership
Place local ads with vendors
Create local print ads
Approve local print ads
Build local sponsorships with leadership
Build community programs with leadership
Plan pre-event activities
Execute community events
Execute sponsorship events
Report on weekly ad effectiveness
Report on promotion effectiveness
Report on campaign effectiveness
Prepare marketing activity reports
Measure program success
Measure campaign success
Maintain content calendar
Communicate budgetary needs
Act as spokesperson for region
Respond to customer inquiries via email
Respond to customer inquiries via social media
Maintain Hy-Vee brand in marketing
Maintain Hy-Vee brand in advertising
Stay informed about market trends
Stay informed about industry trends
Stay informed about competitive landscape
Strategize marketing plans
Implement marketing plans
Strategize branding plans
Implement branding plans
Strategize advertising plans
Implement advertising plans
Educate employees on marketing best practices
Train employees on marketing best practices
Report to work on time
How You'll Work.
Team & Collaboration
Communicate with retail leadership; Work with design teams; Work with local newspaper; Work with vendors; Work with suppliers; Work with community; Work with local schools; Contact department managers; Contact general public
Communication Scope
Verbal communication; Written communication; Report writing; Article writing; Editing articles; Public speaking
Applying for this Retail Digital Marketing Coordinator role?
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