NielsenIQ
consumer intelligence
ResearchExecutive
Neural analysis suggests this role is
optimal for mid candidates.
“Research Executive at NielsenIQ. Skills: client communication, proposal writing, report making with recommendations, advanced analysis (regression, correlation, CBC), research methodologies (BH, U&A, segmentation), analysis planning and framework development. Managing the client. Writing Proposal”
Industry & Context.
analytical skills; addressing client queries comprehensively; assimilating the client’s marketing or business problems
What They're Looking For.
Must Have
At least 6 months-1 years of experience in market research, Bachelor's degree in Statistics, Management, Marketing, Business, or related fields, Experience in Primary Quantitative Market Research with practical knowledge of research methodologies in consumer research measurement, analytical skills and proficiency in working with large datasets, Proficiency in Microsoft Excel and PowerPoint, attention to detail and ability to work in a fast-paced environment, Ability to work independently and as part of a team
Nice to Have
Knowledge of different types of research e. g. , BH – What are the various components of BHT study? How to interpret and read the data? What is U&A study? What is a segmentation study & what are its components? Etc., Aware about regression- Correlation, CBC etc. i. e. , how to analyze the data and how to apply it in diff. scenarios.
What You'll Do.
Develop questionnaires and other research materials
Participate in the planning and execution of research projects
Manage research projects from start to finish
Ensure that research projects are completed on time and within budget
How You'll Work.
Team & Collaboration
Ability to work as part of a team
Communication Scope
communicate with the client; addressing client queries comprehensively; Excellent communication and interpersonal skills
Process & Methodology
handling multiple projects simultaneously, project planning, data collection, analysis, report writing, managing research projects from start to finish
Full Job Description
Managing the client – The candidate must be able to individually communicate with the client and manage the client by addressing their queries comprehensively. Must have experience of handling multiple projects simultaneously. Writing Proposal – Must be able to work on research proposals according to the brief received from the client by assimilating the client’s marketing or business problems. Report Making – Must be able to work on the report with a detailed understanding on how the report is to be prepared with recommendations. Advanced Analysis - Must be aware about regression- Correlation, CBC etc. i.e., how to analyze the data and how to apply it in diff. scenarios. Research – Must be knowledgeable about different types of research e.g., BH – What are the various components of BHT study? How to interpret and read the data? What is U&A study? What is a segmentation study & what are its components? Etc. Analysis – Must be able to make the Analysis plan and develop the framework of the analysis plan. Depending on the proposal & objectives. Maintain a client service orientation by managing day-to-day administration of client service and coordinating the analysis and reporting of assigned research projects. This includes: * Develop questionnaires and other research materials as needed. * Participate in the planning and execution of research projects. * Manage research projects from start to finish, including project planning, data collection, analysis, and report writing. * Ensure that research projects are completed on time and within budget. Must understand the costing framework of a project. ## Qualifications * At least 6 months-1 years of experience in market research * Bachelor's degree in Statistics, Management, Marketing, Business, or related fields. * Experience in Primary Quantitative Market Research with practical knowledge of research methodologies in consumer research measurement. * Strong analytical skills and proficiency in working with large datasets
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