Abbott
Healthcare
RegionalOmnichannelMarketingManager,EMEA
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“Regional Omnichannel Marketing Manager, EMEA at Abbott. Skills: Omnichannel strategy, Customer engagement, Digital marketing, Campaign management. Develop EMEA digital and omnichannel marketing strategy. Define strategic priorities across digital and physical channels”
What You'll Achieve.
Optimize customer experience; Achieve commercial outcomes; Continuously optimize strategy, targeting, content, and channel mix
Industry & Context.
Analytical mindset; Data-driven insights
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Life Sciences, or related field, 5+ years of experience in digital marketing or multi-channel marketing, Proven experience developing and executing regional multi-channel strategies, Hands-on experience with CRM systems, Hands-on experience with marketing automation platforms, Hands-on experience with analytics tools, Experience working with and influencing local markets without direct authority
Nice to Have
Master's degree preferred
What You'll Do.
Develop EMEA digital and omnichannel marketing strategy
Define strategic priorities across digital and physical channels
Ensure strategies are scalable and adaptable
Translate regional strategy into local omnichannel execution plans
Provide guidance on campaign design
Drive adoption of digital and omnichannel best practices
Lead customer persona creation and refinement
Define end-to-end customer journeys and touchpoint strategies
Design and implement closed-loop marketing frameworks
and field engagement models
Guide effective use of multiple digital channels
Ensure campaigns are coordinated across channels
Support markets in running integrated multi-channel campaigns
Define KPIs and success metrics for initiatives
Build and maintain performance dashboards
Translate data into actionable insights
Foster a culture of test-and-learn
Work cross-functionally with regional marketing
Support change management and capability building in markets
How You'll Work.
Team & Collaboration
Cross-functional teams; Regional marketing teams; Country marketing teams; Commercial excellence teams; Sales teams; Global marketing teams; Global IT teams; Compliance teams
Full Job Description
## **JOB DESCRIPTION:** **About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: · Career development with an international company where you can grow the career you dream of . · A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. · A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **Regional Omnichannel Marketing Manager, EMEA** This position works out of our UAE location in the Abbott Rapid Diagnostics – Infectious Diseases. **About Abbott Rapid Diagnostics Division** We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies. The Omnichannel Marketing Manager, EMEA is responsible for defining and driving the regional digital and omnichannel customer engagement strategy for the Rapid Diagnostics Infectious Disease portfolios, with a primary focus on Respiratory and HIV. This role partners closely with regional and country marketing teams to translate strategy into market‑ready, compliant, and scalable execution, enabling consistent, effective, and data‑driven customer engagement across the EMEA region. A critical component of the role is leading the evolution from 1:1 closed‑loop marketing initiatives to a fully orchestrated omnichannel engagement model, including customer persona development, journey design, targeting strategy
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