RegionalMarketingManager–HeartFailure(SouthEurope)

## **JOB DESCRIPTION:** **The Opportunity** At Abbott, we’re committed to helping people live fuller, healthier lives. As **Regional Marketing Manager – Heart Failure** , you will shape and drive the marketing strategy for Abbott’s HF portfolio across South Europe, including **Chronic HF, Acute HF and CardioMEMS™**. This is a high‑impact, regional leadership role combining **strategic marketing ownership** , **cross‑functional influence** , and **close partnership with commercial teams** , with clear accountability for business growth and long‑term value creation. ### **What You’ll Do** **Strategy & Portfolio Leadership** * Define and execute short-, mid- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction. * Translate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives. * Lead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution. **Regional Coordination & Execution** * Drive consistency of marketing approaches across South Europe while adapting to local market dynamics. * Partner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders. * Ensure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement. **Commercial & Market Impact** * Monitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage. * Support forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio. * Partner with the field organization through joint customer visits and strategic account engagement. **Stakeholder & Ecosystem Engagement** * Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders. * Support Health Economics, Reimbursement and Governmental Affairs i