LinkedIn

Professional Networking

RegionalMarketingManager,DACHSMB

€75–110k ~AI est. Munich, Bavaria, Germany FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Regional Marketing Manager, DACH SMB at LinkedIn. Skills: Marketing strategy, SMB marketing, Go-to-market execution. Own DACH SMB marketing strategy. Execute DACH SMB marketing strategy”

What You'll Achieve.

Increased SMB penetration

Industry & Context.

Professional Networking

What They're Looking For.

Must Have

BAS degree or equivalent experience, 5+ years marketing/business strategy experience, Native German language

Nice to Have

Marketing to SMB audience experience, SaaS-based environment experience

What You'll Do.

Own DACH SMB marketing strategy

Execute DACH SMB marketing strategy

Identify growth opportunities

Identify adoption opportunities

Translate opportunities into programs

Lead high-impact initiatives

Shift SMB consideration

Drive adoption across channels

Orchestrate across sales channels

Orchestrate across partner channels

Orchestrate across self-serve channels

Align Product Marketing efforts

Align Growth Marketing efforts

Align Integrated Marketing efforts

Prioritize investments

Accountable for DACH SMB growth

Accountable for DACH SMB penetration

How You'll Work.

Team & Collaboration

Global and regional teams; Sales and Marketing leadership; EMEAL regional marketing; Cross-functional teams

Process & Methodology

Project management

Full Job Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role will be based in Munich, Germany We’re looking for a Regional Marketing Manager, DACH (SMB) to join our Marketing organization within LinkedIn Talent Solutions (LTS), supporting Hiring solutions for the Small and Midsize Business (SMB) segment. This role works across teams to drive revenue acceleration within SMB, contributing to overall market growth in the DACH region. As part of the DACH regional marketing team, you’ll own the marketing strategy for SMB hiring in the DACH region, partnering closely with global and regional teams across Growth Marketing, Product Marketing, and Integrated Marketing. You will lead the delivery of DACH integrated campaigns, partner programs, and targeted activations, ensuring plans are locally relevant and commercially impactful. This is a high‑impact, market‑owning role, accountable for translating strategy into execution and delivering measurable business outcomes. Success will be reflected in increased SMB penetration across the regional, partner, and self‑serve channels. You’ll bring experience in delivering commercially aligned programs, ideally with expo

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