CorePlan
SaaS
RegionalMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Regional Marketing Manager at CorePlan. Skills: GTM Strategy, Brand Credibility, Pipeline Generation, Field Marketing. Co-develop and Execute GTM Strategy. Build Brand Credibility”
What You'll Achieve.
influence pipeline dollars; pipeline goals
Industry & Context.
define problems
What They're Looking For.
Must Have
7 to 10 years of B2B SaaS marketing experience, substantial time spent in field, regional, or GTM-focused roles, Proven success building a brand from scratch in an underdeveloped market, understanding of the NORAM B2B buying cycle, clear history of owning pipeline contribution as a core success metric, ability to operate across timezones with a remote HQ, define problems, progress the plan independently
Nice to Have
Experience in the mining, resources, or infrastructure technology sectors, Exposure to partner/channel marketing, Spanish/Portuguese language skills for the LATAM market
What You'll Do.
Co-develop and Execute GTM Strategy
Build Brand Credibility
Drive Pipeline and Demand
Champion Customer Advocacy
Lead Field Marketing and Events
Enable the In-Market Revenue Team
How You'll Work.
Team & Collaboration
Collaborating closely with the Marketing Team Lead in Perth; sit alongside a growing in-market revenue team; Coordinate with the regional Customer Success team; Direct our Vancouver-based events specialist
Full Job Description
Location: Vancouver, BC (hybrid role) Compensation and Benefits package: $110,000-120,000 per annum + Health Insurance, 4 weeks of vacation leave per year 🔍 About Us CorePlan is a Perth, Western Australia based tech startup shaking up the mining industry with a modern digital SaaS drilling management platform. We replace paper and spreadsheets with a seamless solution used by customers worldwide. Our mission is to advance digital drilling operations across mining, and our momentum is strong. We are a high-performing team of self-starters building the next generation of mining software, and we are expanding internationally. 💼 THE ROLE We are looking for a strategic and commercially sharp Regional Marketing Manager for the Americas to join our growing team. In this high-impact, generalist role, you will own the Go-To-Market (GTM) strategy for the region, bridging local market context with the capabilities of our HQ function. Based out of our Vancouver office, you will sit alongside a growing in-market revenue team - including a regional sales lead, account executives, customer success managers, and an events specialist. You will act as the voice of the Americas, collaborating closely with the Marketing Team Lead in Perth across timezones to shape our international expansion. Because the Perth team handles creative production, content, and demand generation, you won't be doing everything yourself; instead, you will provide the critical regional intelligence, strategy, and cross-functional leadership that a team on the other side of the world cannot. 📋 KEY RESPONSIBILITIES - Co-develop and Execute GTM Strategy: Partner with the Marketing Team Lead to shape the Americas GTM strategy, mapping out the ideal customer profile (ICP), channel mix, messaging, and go-to-market calendar across NORAM and LATAM. - Build Brand Credibility: Own how CorePlan shows up and is positioned in the Americas, transforming a complex product into clear messaging that navigates regional compe
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