Nscale
AI
RegionalMarketingLead,USA
Neural analysis suggests this role is
optimal for Senior candidates.
“Regional Marketing Lead, USA at Nscale. Skills: Go-to-market strategy, Account-based marketing, Regional marketing execution. Own USA GTM Execution. Own Regional Strategy”
What You'll Achieve.
Drive enterprise engagement; Drive pipeline; Drive commercial outcomes; Convert ABM activity into meetings; Convert ABM activity into POVs; Convert ABM activity into pipeline; Ensure event activity converts into qualified meetings; Ensure event activity converts into POV opportunities; Ensure event activity converts into pipeline; Ensure partner activity contributes to pipeline; Ensure partner activity contributes to POVs; Ensure partner activity contributes to regional growth; Ensure developer activity contributes to pipeline; Ensure developer activity contributes to usage; Ensure developer activity contributes to growth
Industry & Context.
Approximately 30% travel expected
What They're Looking For.
Must Have
6+ years of experience in B2B marketing, Experience in field marketing, Experience in ABM execution, Experience in regional GTM programs, Proven ability to drive pipeline, Proven ability to drive commercial outcomes, Experience working closely with Sales, Experience working closely with Partners
Nice to Have
Experience in AI infrastructure, Experience in hyperscaler, Experience in developer ecosystem, Deep understanding of North American enterprise markets, Deep understanding of buying behaviours, Deep understanding of partner ecosystems, Commercial mindset, Experience scaling marketing in high-growth company, Experience scaling marketing in early-stage company, Experience working closely with enterprise sales teams, Experience working closely with strategic accounts
What You'll Do.
Own USA GTM Execution
Own Regional Strategy
Translate global GTM strategy into regional plan
Define priority markets
Define priority accounts
Define vertical plays
Align marketing activity with Sales
Drive enterprise engagement
Be accountable for marketing-influenced pipeline
Be accountable for qualified POV creation
Be accountable for POV conversion
Be accountable for account engagement
Ensure regional marketing activity tied to commercial outcomes
Execute Field Marketing
Activate global ABM programs
Align ABM to priority accounts
Align ABM to campaign strategy
Align on target accounts
Align on campaign priorities
Align on coordinated account-based programs
Translate global campaigns into local execution
Own conversion of ABM activity into meetings
Own conversion of ABM activity into POVs
Own conversion of ABM activity into pipeline
Define target accounts for events
Define objectives for events
Define success criteria for events
Align events with GTM priorities
Ensure event activity converts into qualified meetings
Ensure event activity converts into POV opportunities
Ensure event activity converts into pipeline
Track event-driven performance
Report on event-driven performance
Own regional partner activation
Identify co-marketing opportunities
Execute co-marketing opportunities
Ensure partner activity contributes to pipeline
Ensure partner activity contributes to POVs
Ensure partner activity contributes to regional growth
Own regional storytelling
Own regional localisation
Tailor messaging for USA markets
Tailor messaging for USA audiences
Ensure regional storytelling across case studies
Ensure regional storytelling across sales enablement materials
Ensure regional storytelling across campaign content
Ensure regional storytelling across partner content
Maintain consistent Nscale voice
Maintain compelling Nscale voice
Bridge Enterprise and Developer Marketing Motions
Align enterprise GTM with developer-led adoption
Support regional developer engagement
Ensure developer activity contributes to pipeline
Ensure developer activity contributes to usage
Ensure developer activity contributes to growth
Own regional dashboards
Own reporting across key KPIs
Deliver clear insights
Deliver recommendations to improve performance
Contribute to weekly growth reviews
Contribute to pipeline discussions
How You'll Work.
Team & Collaboration
Work closely with Sales; Work with Global Growth team; Partner with Global Growth team; Partner closely with Global Growth team; Partner with Events; Work closely with Events Lead; Collaborate with Partner Marketing; Partner with Product Marketing; Partner with Content & Brand; Partner with Developer Marketing; Work with enterprise sales teams
Communication Scope
Stakeholder management
Process & Methodology
Manage multiple workstreams
Full Job Description
About Nscale Nscale is the GPU cloud engineered for AI. We provide cost-effective, high-performance infrastructure for AI start-ups and large enterprise customers. Nscale enables AI-focused companies to achieve superior results by reducing the complexity of AI development. Our GPU cloud bolsters technical capabilities and directly supports strategic business outcomes, including cost management, rapid innovation, and environmental responsibility. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you'll build trust through openness and transparency, where everyone is inspired to do their best work. If you join our team, you'll be contributing to building the technology that powers the future. About the Role Nscale is building the engine of superintelligence — a full-stack AI infrastructure platform spanning energy, data centres, and cloud. As we expand globally, the USA is a critical growth region for enterprise adoption, partnerships, and developer engagement. We are looking for a Regional Marketing Lead, USA to own and execute Nscale's go-to-market strategy across the region. This is a senior, hands-on role responsible for translating global strategy into pipeline, POVs, and market presence across North and South America. You will lead regional marketing execution across field marketing, account-based activation, partner programs, and demand generation, working closely with the USA Events Lead and Global Growth team to ensure all activity is aligned to priority accounts and converts into measurable commercial outcomes. You are the single-threaded owner of marketing performance in the USA, with approximately 30% travel expected. This role is based in Seattle or San Francisco, with flexibility for the right candidate. What You'll be Doing Own USA GTM Execution and Regional Strategy Translate Nscale's global GTM strategy into a clear
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