SpringWorks Therapeutics
Healthcare
RegionalMarketingLeadDesmoidTumors(MidAtlantic)
“Regional Marketing Lead - Desmoid Tumors (Mid-Atlantic) at SpringWorks Therapeutics. Skills: Regional Marketing, Customer engagement strategy. Identify engagement strategy with Key Thought Leaders. Develop engagement strategy with Key Thought Leaders”
What You'll Achieve.
Advance commercial potential; Ensure successful management of thought leader relationships; Create meaningful customer experiences; Inspire education; Inspire therapeutic consideration; Shape customer engagement strategies; Manage P2P efforts; Manage key regional marketing initiatives; Generate actionable insights; Anticipate market trends; Uncover competitive intelligence; Ensure compliant execution; Create comprehensive engagement strategy; Develop best-in-class experience; Establish Key Thought Leaders; Manage Key Thought Leaders; Drive advocacy; Identify emerging leaders; Cultivate emerging leaders; Identify rising stars; Cultivate rising stars; Manage key stakeholder relationships; Gather market insights; Inform commercial strategies; Inform commercial tactics; Drive appropriate advocacy for OGSIVEO; Drive appropriate advocacy for future sarcoma; Advance business objectives
Industry & Context.
Solution-oriented
Travel up to 75%, Reside in Mid-Atlantic region
What They're Looking For.
Must Have
Field-based role, Reside within Mid-Atlantic region, Willingness to travel up to 75%
Nice to Have
Competency for scientific knowledge, Ability to develop and maintain relationships with KTLs, Ability to develop and maintain relationships with internal teams
What You'll Do.
Identify engagement strategy with Key Thought Leaders
Develop engagement strategy with Key Thought Leaders
Implement engagement strategy with Key Thought Leaders
Generate insights to inform brand strategy
Generate insights to inform brand positioning
Represent SpringWorks and brand at congresses
Serve as liaison for Executive team
Create KTL and stakeholder lists
Create engagement strategy action plans
Mobilize thought leaders to community peers
Implement national congress strategy
Implement regional congress strategy
Recruit for meetings with KTLs
Organize meetings with KTLs
Moderate discussions with KTLs
Identify Peer-to-Peer KTL programming
Implement Peer-to-Peer KTL programming
Manage agency relationships
Monitor regional market trends
Update KTL engagement plans
Identify Sarcoma thought leaders
Foster business relationships with Sales Leadership
Foster business relationships with TBM Team
Foster business relationships with Marketing
Foster business relationships with Market Access
Foster business relationships with Medical Affairs
Ensure alignment on program implementation
Ensure alignment on marketing strategies
Ensure alignment on marketing tactics
Contribute to brand planning process
Lead advisory board design
Lead advisory board recruitment
Lead advisory board execution
Lead speaker identification
Lead speaker recruitment
Lead speaker training process
Liaise with compliance
Partner with internal operations
Execute speaker programs
How You'll Work.
Team & Collaboration
Cross-functionally with Marketing; Cross-functionally with Sales; Cross-functionally with Market Access; Cross-functionally with Medical Affairs; Cross-functionally with Legal; Cross-functionally with Regulatory; Cross-functionally with Compliance; With Brand Teams; With TGCT Brand Teams; With Desmoid Tumor Brand Teams; With U.S. Rare Tumor Marketing Team; With broader Commercial team; With Sales Leadership; With TBM Team
Communication Scope
Effective communication; Excellent presentation development; Excellent presentation delivery; Influence key internal customers; Influence key external customers; Interact with scientific leaders; Interact with internal stakeholders; Interact with C-Suite
Process & Methodology
Brand planning process
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