Universal Music Group

Music

RegionalMarketingExecutive

$75–120k ~AI est. Kuala Lumpur, Malaysia CONTRACT
The Brief

“Regional Marketing Executive at Universal Music Group. Skills: Marketing campaigns, Social media strategy, Artist promotion. Lead storyteller for Priority Artists. Craft market-specific narratives”

Industry & Context.

Music
Problems you'll solve

Problem-solving skills

What They're Looking For.

Must Have

2 years experience Social Media Specialist, BSc degree Marketing, Good understanding music scene, Excellent knowledge Facebook, Excellent knowledge Twitter, Excellent knowledge Instagram, Excellent knowledge TikTok, Experience artist persona research, Experience audience persona research, Good understanding social media KPIs

What You'll Do.

Lead storyteller for Priority Artists

Craft market-specific narratives

Connect emotionally with audiences

Stay up to date social media best practices

Develop social media strategy

Implement social media strategy

Manage social media strategy

Content implementation schedules

Ensure brand consistency

Provide guidance marketing team

Provide analytics marketing team

Collect customer data

Create comprehensive reports

Improve marketing strategies

Improve marketing campaigns

Report progress senior management

Grow company social media presence

Expand company social media presence

Increase presence existing platforms

Research competitor activity

Monitor competitor activity

Engage Tik Tok creators

Assist local marketing operations

Develop marketing strategies

Execute marketing strategies

Analyse market trends

Develop marketing budgets

Execute marketing budgets

How You'll Work.

Team & Collaboration

Working with team members; Working with project leads; Working with designers; Collaborate with New Business; Collaborate with Marketing teams

Communication Scope

Storytelling

Free ATS check

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