Rolls-Royce
Civil Aerospace
RegionalMarketingDirector-Europe
Neural analysis suggests this role is
optimal for Director candidates.
“Regional Marketing Director - Europe at Rolls-Royce. Skills: Marketing strategy, Customer acquisition, Campaign management, Growth metrics. Develop customer marketing activity. Analyze individual customer data”
What You'll Achieve.
Target maximum possible returns; Maximize sales opportunities; Maximize revenue opportunities
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
Minimum 5 years experience in management role, Commercial awareness, Airline industry awareness, Keen understanding of civil aviation market, Analytical skills, Experience presenting to audiences, Ability to build relationships, Ability to collaborate, Ability to influence, Highly autonomous working style, Agile working style, Experience coordinating industry events
Nice to Have
MSc in Air Transport Management, Other relevant Engineering qualifications, Membership of recognised Marketing Institution
What You'll Do.
Develop customer marketing activity
Analyze individual customer data
Understand customer needs
Inform product development
Provide region specific knowledge
Guide Customer Regional Team
Develop regional marketing strategies
Maximize sales opportunities
Maximize revenue opportunities
Establish marketing communications plan
Manage marketing budgets
Create demand for products
Create demand for services
Lead Civil Aerospace presence
Coordinate Rolls-Royce presence
Define event objectives
Define event key messages
Represent Rolls-Royce
Develop Airframer regional contacts
Develop Airframer regional relationships
Coordinate joint marketing activity
Support active sales campaigns
Manage flow of product data
Manage flow of services data
Prepare RFP responses
Provide RFP responses
Communicate Rolls-Royce value proposition
Deliver impactful presentations
Conduct customer engagement activities
How You'll Work.
Team & Collaboration
Customer Regional Team; Wider business; Complex stakeholder environments; Internal stakeholders; External stakeholders
Communication Scope
Deliver presentations; Communicate propositions
Full Job Description
## **Job Description** **Regional Marketing Director - Europe** **Full time** **London Kings Place/Derby** We have a fantastic opportunity for a **Regional Marketing Director** to join the Customers & Services team in Civil Aerospace in London Kings Place or Derby. As a Regional Marketing Manager, you will be responsible for directing all customer marketing activity in the designated region including definition of a detailed marketing strategy targeting the maximum possible returns for the business, promotion of Rolls-Royce products and services with potential customers and prospects and representing Marketing as an integral member of the Customer Regional Team. **What you will be doing:** * Develop customer and prospective customer relationships; including collation and analysis of individual customer data, understand customer needs/satisfaction to inform product and service marketing activity and future product and service developments. * Provide region specific understanding and knowledge, leveraging support from the market assessment team to guide both the Customer Regional Team and the wider business in developing regional marketing strategies and maximising sales and revenue opportunities. * Establish and execute a marketing communications plan, including management of associated budgets to positively influence customers and create demand for Rolls-Royce products and services. * Lead and coordinate the Rolls-Royce Civil Aerospace presence at regional external events including airshows, conferences, symposiums, defining objectives and key messages while representing Rolls-Royce. * Develop Airframer regional marketing contacts and relationships to coordinate joint marketing activity for potential customers in region. * Support active sales campaigns by managing the flow of product and services data to potential customers, including preparation and provision of RFP responses, and communicating the Rolls-Royce value proposition against competitors. * Deliver impac
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