GenScript
biotechnology
RegionalMarketingDirector
“Regional Marketing Director at GenScript. Skills: Regional marketing, Demand generation, Sales alignment. Develop and execute regional marketing plans. Lead segment-tailored demand generation campaigns”
What You'll Achieve.
Drive brand awareness; Drive qualified leads; Drive pipeline growth; Drive customer engagement; Drive revenue impact; Improve lead follow-up and conversion; Improve marketing performance
Industry & Context.
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field, 8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services, 3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership, Proven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impact, experience with sales alignment, funnel management, events, campaign analytics, and performance reporting, Ability to translate complex scientific or technical offerings into clear customer value propositions, Excellent communication, stakeholder management, project management, and leadership skills
Nice to Have
Advanced degree in life sciences, business, or marketing, Experience marketing to pharma, biotech, academia, government, CROs, or translational research customers, Experience working in a global, matrixed organization
What You'll Do.
Develop and execute regional marketing plans
Lead segment-tailored demand generation campaigns
Own regional event strategy
Localize global campaigns
Collaborate with product marketing
Track and report campaign performance
Manage regional marketing budget
How You'll Work.
Team & Collaboration
Serve as a key marketing partner to regional sales, product, and business unit leaders; Partner closely with sales leadership; Collaborate with product marketing and business units; Manage cross-functional execution; Experience working in a global, matrixed organization
Communication Scope
Excellent communication
Process & Methodology
Project management
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