McArthurGlen
Commercial Real Estate
RegionalCRMExecutivew/m/d
“Regional CRM Executive - w/m/d at McArthurGlen. Skills: CRM, Marketing, Data analysis. Plan CRM campaigns. Steer CRM campaigns”
Industry & Context.
Analytical skills
24-month fixed term
What They're Looking For.
Must Have
Experience in CRM, Experience in marketing, Experience in customer-oriented role, Strong analytical skills, Data-driven mindset, Structured working style, Reliable working style, High detail accuracy, Strong communication skills, Enjoyment of international collaboration, Fluent German, Fluent English
Nice to Have
Salesforce Marketing Cloud experience
What You'll Do.
Optimize CRM campaigns
Plan customer journeys
Steer customer journeys
Optimize customer journeys
Analyze performance data
Derive optimization strategies
Collaborate with marketing teams
Collaborate with local marketing teams
Collaborate with internal stakeholders
Build regional CRM plan
Steer regional CRM plan
Ensure consistent CRM approach
Ensure brand-aligned CRM approach
Ensure customer-centric CRM approach
Create Salesforce briefings
Support campaign execution
Apply Test & Learn approach
Improve target audience approach
Improve content approach
Improve timing approach
How You'll Work.
Team & Collaboration
Regional marketing teams; Local marketing teams; Internal stakeholders
Communication Scope
Communication skills
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