Makes Us Great
RegionalCRM/CampaignStrategyLead
“Regional CRM/Campaign Strategy Lead at Makes Us Great. Skills: CRM strategy, Campaign execution, Local market knowledge, Data analysis. Adapt regional CRM playbook to local nuances. Deliver market-relevant execution plans”
What You'll Achieve.
Deliver market-relevant execution plans; Improve execution quality; Drive local campaign performance against agreed metrics; Ensure delivery against market-level KPIs; Generate actionable insights to improve personalisation and channel effectiveness
Industry & Context.
Ability to interpret campaign performance data; identify trends; drive actionable optimisations
What They're Looking For.
Must Have
hands-on experience with multi-channel campaign execution on Adobe Campaign, configure, QA, and optimise campaigns end-to-end, Deep understanding of local market dynamics and consumer behaviour, translate audience insights into relevant CRM strategies and messaging approaches, Ability to interpret campaign performance data, identify trends, drive actionable optimisations across engagement and conversion metrics, Solid grounding in customer engagement strategy and journey orchestration, experience designing lifecycle and trigger-based communications across multiple channels, 4–6 years in CRM strategy, lifecycle marketing, or digital campaign management, demonstrated ownership of local or market-level campaign performance
Nice to Have
Experience in the Consumer Electronics sector or a similarly complex, product-led industry, cross-functional collaboration skills with experience working within regional-local team, exposure to CRM transformation programmes and organisational change management
What You'll Do.
Adapt regional CRM playbook to local nuances
Deliver market-relevant execution plans
Translate regional direction into creative briefs
Develop understanding of clients business
Inform strategy and improve execution quality
Serve as on-ground intelligence source
Channel local market feedback and learnings
Drive local campaign performance
Identify optimisation opportunities
Ensure delivery against market-level KPIs
Define and apply test-and-learn criteria
Structure experiments for actionable insights
How You'll Work.
Team & Collaboration
Work closely with the Regional Strategy Lead; cross-functional collaboration skills; working within regional-local team
Applying for this Regional CRM/Campaign Strategy Lead role?
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