VML
Media
RedatorPleno
Neural analysis suggests this role is
optimal for Mid candidates.
“Redator Pleno at VML. Skills: Creative concepts, Brand voice, Content production. Develop creative concepts. Create textual content”
Industry & Context.
Brief interpretation
What They're Looking For.
Must Have
Domínio da língua portuguesa, Técnicas de redação publicitária, Conhecimento de storytelling, Construção de tom de voz, Narrativa de marca, Técnicas de criação de conceitos, Campanhas publicitárias, Comunicação para diferentes canais, Formatos de comunicação
Nice to Have
Pacote Microsoft Office, Google Workspace, Ferramentas de revisão textual, Ferramentas de colaboração textual, Ferramentas de IA para criação, Conhecimento de SEO, Produção de conteúdo digital, Tendências de comunicação, Marketing digital, Comportamento do consumidor
What You'll Do.
Develop creative concepts
Create textual content
Strengthen brand communication
Ensure strategic alignment
Create concepts for campaigns
Develop communication pieces
Produce content for online channels
Produce content for offline channels
Produce content for social media
Produce content for POS
Produce content for radio
Produce content for TV
Produce content for digital campaigns
Participate in brainstormings
Participate in creative development
Partner with Art Directors
Ensure text consistency
Adapt content for formats
Adapt content for audiences
Adapt content for channels
How You'll Work.
Team & Collaboration
Work with Art Directors; Multidisciplinary teams
Communication Scope
Written communication; Verbal communication
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Desenvolver conceitos criativos e conteúdos textuais que fortaleçam a comunicação das marcas, garantindo relevância, clareza, consistência e alinhamento estratégico em todos os pontos de contato. PRINCIPAIS RESPONSABILIDADES Criar conceitos criativos para campanhas publicitárias. Desenvolver slogans, headlines, manifestos e demais peças de comunicaçã o. Construir, aplicar e zelar pelo tom de voz das marcas. Produzir conteúdos para canais online e offline, incluindo redes sociais, PDV, rádio, TV e campanhas digitais. Participar ativamente de brainstormings
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