Xsolla
video game
PublicRelationsManager,MENA
Neural analysis suggests this role is
optimal for Senior candidates.
“Public Relations Manager, MENA at Xsolla. Skills: public relations campaigns, media relations, content creation, crisis communications. Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region. Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics”
What You'll Achieve.
secure high-profile placements in print, broadcast, and online media; increase industry awareness; successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse MENA markets
Industry & Context.
Ability to self-motivate, work independently across time zones, Ability to handle confidential information with the utmost level of professionalism, sitting, standing, bending, lifting, and moving intermittently during working hours
What They're Looking For.
Must Have
6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience, Prior work experience in the video game industry is a prerequisite, Proficiency in localizing press releases for Arabic-language markets and an understanding of cultural nuances across the region, Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment, A proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse MENA markets, Willingness and ability to undertake special projects, Ability to handle confidential information with the utmost level of professionalism, Excellent performance in cross-functional project teams and with external vendors, Understanding of the comprehensive range of skills required to manage customer-centric relationships with partners, government entities, and regional gaming ecosystem stakeholders, Knowledge and understanding of local data privacy regulations (including UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and Saudi Arabia's PDPL), as well as other local laws and business practices, will be essential
Nice to Have
fintech experience would be a bonus, professional proficiency in Arabic and/or Hebrew is strongly preferred, Additional European or regional language skills are a bonus
What You'll Do.
Foster relationships with Tier 1 and local media outlets and partners across the UAE
and the broader MENA region
Contribute to marketing communications plans
encompassing strategy
Develop a strategic media relations plan to secure high-profile placements in print
and online media across English- and Arabic-language outlets
Assist in coordinating all public relations activities
including event logistics and speaking opportunities at key regional games
Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms
while being sensitive to regional cultural norms
Utilize existing media relationships and cultivate new contacts within the business
and gaming industry media across the MENA region
Manage media inquiries and interview requests
Craft content for press releases
and presentation scripts
Continually evaluate opportunities for partnerships
and advertising within the region's rapidly growing gaming and entertainment ecosystem
Establish relationships with thought leaders
government innovation bodies
and gaming ecosystem stakeholders to increase industry awareness
Keep abreast of industry trends affecting clients and the MENA gaming market
and make appropriate recommendations regarding the communication strategy surrounding them
Engage in content creation focusing on thought leadership
and maintaining a content bank of editorial ideas aligned with regional market plans
How You'll Work.
Team & Collaboration
Collaborate closely with the integrated marketing manager; contribute effectively within a globally distributed team environment; Excellent performance in cross-functional project teams and with external vendors; manage customer-centric relationships with partners, government entities, and regional gaming ecosystem stakeholders
Communication Scope
Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting; Fluency in English
Process & Methodology
PR event planning and execution
Full Job Description
## CORE JOB FUNCTIONS/RESPONSIBILITIES Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region. Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics. Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across English- and Arabic-language outlets. Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, while being sensitive to regional cultural norms. Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region. Manage media inquiries and interview requests. Craft content for press releases, bylined articles, and presentation scripts. Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's rapidly growing gaming and entertainment ecosystem. Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders to increase industry awareness. Keep abreast of industry trends affecting clients and the MENA gaming market, and make appropriate recommendations regarding the communication strategy surrounding them Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans. ## EDUCATION/EXPERIENCE BA/MA degree in Marketing, Advertising, Communications, or a related discipline. 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience. Strong networks with both lo
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