Xsolla
video game
PublicRelationsManager,APAC/Japan
Neural analysis suggests this role is
optimal for Senior candidates.
“Public Relations Manager, APAC / Japan at Xsolla. Skills: public relations, media relations, APAC market experience, Japan market experience, content creation, crisis communications. Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.. Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.”
What You'll Achieve.
secure high-profile placements in print, broadcast, and online media; increase industry awareness across APAC; successfully managing a company's reputation; launching multiple products; consistently projecting a positive, professional image of the organization across diverse APAC markets.
Industry & Context.
Ability to self-motivate, work independently across time zones, Ability to handle confidential information with the utmost level of professionalism., The physical demands for this position are sitting, standing, bending, lifting, and moving intermittently during working hours.
What They're Looking For.
Must Have
6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful APAC market experience, including Japan., networks with both local and international business and industry media outlets across the APAC region, including Japan., PR event planning and execution experience within the APAC region, particularly Japan and South Korea., Expertise in handling crisis communications., Prior work experience in the video game industry is a prerequisite., Proficiency in localizing press releases for the Japanese market and an understanding of cultural nuances across the region., Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment., A proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse APAC markets., Ability to handle confidential information with the utmost level of professionalism., Excellent performance in cross-functional project teams and with external vendors., Understanding of the comprehensive range of skills required to manage customer-centric relationships with partners and regional gaming ecosystem stakeholders., knowledge and understanding of Japan's Act on the Protection of Personal Information (APPI), as well as other local data privacy laws and business practices, will be essential., Fluency in Japanese and English is required.
Nice to Have
Relationships with content creators/influencers are an added advantage., fintech experience would be a bonus., Proficiency in Korean or Mandarin is a bonus.
What You'll Do.
Foster relationships with Tier 1 and local media outlets and partners across Japan
and the broader APAC region.
Contribute to marketing communications plans
encompassing strategy
Develop a strategic media relations plan to secure high-profile placements in print
and online media across Japanese- and English-language outlets
with additional coverage in regional games
Assist in coordinating all public relations activities
including event logistics and speaking opportunities at key regional games
Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms
with sensitivity to regional cultural norms and platform preferences.
Utilize existing media relationships and cultivate new contacts within the business
and gaming industry media across the APAC region
including key Japanese outlets.
Manage media inquiries and interview requests.
Craft content for press releases
and presentation scripts.
Continually evaluate opportunities for partnerships
and advertising within the region's gaming and entertainment ecosystem.
Establish relationships with thought leaders
industry associations
and gaming ecosystem stakeholders to increase industry awareness across APAC.
Keep abreast of industry trends affecting clients and the APAC gaming market
and make appropriate recommendations regarding the communication strategy surrounding them.
Engage in content creation focusing on thought leadership
and maintaining a content bank of editorial ideas aligned with regional market plans.
How You'll Work.
Team & Collaboration
Collaborate closely with the integrated marketing manager.; Contribute effectively within a globally distributed team environment.; Excellent performance in cross-functional project teams and with external vendors.; Manage customer-centric relationships with partners and regional gaming ecosystem stakeholders.
Communication Scope
Exceptional writing and editing skills; Fluency in Japanese and English is required.
Process & Methodology
strategizing and executing successful public relations campaigns, PR event planning and execution, managing a company's reputation, launching multiple products
Full Job Description
## CORE JOB FUNCTIONS/RESPONSIBILITIES Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region. Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics. Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets, with additional coverage in regional games, fintech, and web3 events. Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events. Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences (e.g., LINE, X/Twitter Japan, Naver). Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the APAC region, including key Japanese outlets such as Famitsu, 4Gamer, Dengeki, and Game Watch. Manage media inquiries and interview requests. Craft content for press releases, bylined articles, and presentation scripts. Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem. Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC. Keep abreast of industry trends affecting clients and the APAC gaming market, and make appropriate recommendations regarding the communication strategy surrounding them Engage in content creation focusing on though leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans. ## EDUCATION/EXPERIENCE BA/MA degree in Marketing, Advertising, Communications, or a related discipline. 6-8 years of pr
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