Mintel

CPG

PublicRelationsAssociate

$41–51k Chicago, Illinois, United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“Public Relations Associate at Mintel. Skills: Media relations, Writing skills, Relationship building. Raise brand awareness. Grow Mintel’s brand awareness”

What You'll Achieve.

Drive awareness of Mintel brand; Drive global PR, communications, and marketing initiatives; Generate media coverage; Generate ROI

Industry & Context.

CPG
Problems you'll solve

Take initiative to solve problems; Uncover opportunities

What They're Looking For.

Must Have

1+ year of full-time work experience in Public Relations or a related role in Journalism or Communications, Experience working in the CPG industry and/or in an agency setting, Exceptional verbal and written communication skills, Comfortable and confident working alone and with a team, Ability to work from the Mintel Chicago office a minimum of three days per week

Nice to Have

Experience with Google Workspace apps, Experience with Microsoft Office Suite, Firm grasp of available social media management tools and platforms

What You'll Do.

Raise brand awareness

Grow Mintel’s brand awareness

Manage media relationships

Maintain media database

Respond to media requests

Identify pitch topics

Support analysts media interactions

Collaborate with PR team

Monitor KPIs and goals

How You'll Work.

Team & Collaboration

Work closely with global PR team members; Assist in maintaining relationships with Mintel Marketing, Research, Commercial, Product, and Senior Leadership teams; Collaborate with peers in department and across organization

Communication Scope

Exceptional verbal and written communication skills; Polished verbal and written communication skills; Adapt communication style; Speak clearly, concisely; Present with confidence

Process & Methodology

Manage and prioritize multiple projects

Full Job Description

We are looking for a creative, organized, and driven individual with strong writing skills to join the global marketing team as a PR Associate and help drive awareness of the Mintel brand among leading press across the US, Canada, and Latin America. As a PR Associate, you will help implement Mintel’s media relations, social media, and content marketing strategies across the US, Canada, and Latin America. You will lend your creativity and expertise to drive global PR, communications, and marketing initiatives forward. In addition to possessing the media relations skills of relationship building, social media proficiency, research, and creativity, the ideal candidate will have experience working in the CPG industry and/or in an agency setting. Additionally, the PR Associate will be someone with exceptional verbal and written communication skills, who is comfortable and confident working alone and with a team, and who enjoys a flexible, (somewhat) fast-paced, fun, and very engaging work environment. Ideally you will have 1+ year of full-time work experience in Public Relations or a related role in Journalism or Communications, be collaborative and efficient working with a hybrid team, and be able to work from the Mintel Chicago office a minimum of three days per week. You will report directly to the Public Relations Manager, Americas. This is a Hybrid position based in Chicago. What you will be doing: Raising brand awareness: Grow Mintel’s brand awareness and media profile, and that of Mintel’s thought leaders, across the US, Canada, and Latin America, including assisting with speaking engagements and Mintel’s Little Conversation podcast. Growing relationships: Manage, maintain, and grow relationships with media through proactive and reactive communication; identify key publications/journalists for relationship building to drive media coverage; maintain an up-to-date and organized media database (leveraging various PR software/services). Running the Press Office: As jo

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