GetGround
Property Technology
PropertyMarketingSpecialist
Neural analysis suggests this role is
optimal for Manager candidates.
“Property Marketing Specialist at GetGround. Skills: Brand strategy, Content creation, Campaign management, Sales enablement. Develop brand strategies. Develop campaign strategies”
What You'll Achieve.
Drives commercial outcomes
Industry & Context.
What They're Looking For.
Must Have
content creation skills, copywriting skills, managing campaigns end-to-end, briefing creative agencies, managing creative suppliers, organisation skills, project management skills, stakeholder skills, Commercially minded, excellent attention to detail
Nice to Have
Background in property investment, proptech background, real estate background, financial services background, Familiarity with HubSpot, Familiarity with Salesforce, Familiarity with similar CRM platforms, Experience briefing CGI studios, producing off-plan development assets, Knowledge of UK residential property markets, CIM qualification
What You'll Do.
Develop brand strategies
Develop campaign strategies
Define project positioning
Define target audiences
Lead production of marketing collateral
Write compelling copy
Brief external agencies
Manage external agencies
Create engaging content
Tell compelling stories
Support co-marketing initiatives
Plan integrated campaigns
Deliver integrated campaigns
Manage campaign timelines
Manage campaign budgets
Monitor asset performance
Report to stakeholders
How You'll Work.
Team & Collaboration
Partnership with property team; Alongside developers; Alongside sales; Alongside stakeholders; Co-marketing with developers; Co-marketing with partners
Communication Scope
Compelling copy; Compelling narratives; Investor comms; Digital channel copy; Placemaking stories; Regeneration stories; Project progress stories
Process & Methodology
Project management
Full Job Description
Property Marketing Specialist (or Manager) Manchester | Full Time About GetGround & BuyAssociation GetGround is a leading property technology company making investment more accessible, efficient, and transparent. BuyAssociation, our award-winning group brand, has been a trusted authority in UK property for over 20 years, connecting investors, developers, and buyers with the right opportunities. The Role We're looking for a commercially minded Property Marketing Specialist to join our BuyAssociation team in Manchester. You'll shape how we bring developments and our brand to market, creating compelling content, high-quality assets, and integrated campaigns that engage buyers, investors, developers, and partners across B2C and B2B audiences. This is a brand, content, and sales enablement role. Your focus will be on storytelling, development positioning, and producing outstanding marketing collateral that drives commercial outcomes, not performance marketing. Key Responsibilities Strategy & Positioning - Develop brand and campaign strategies in close partnership with the property team - Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders - Build compelling narratives around lifestyle, investment credentials, and placemaking Content & Creative Production - Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations - Write compelling copy for development launches, investor comms, and digital channels - Brief and manage external agencies, designers, CGI studios, photographers, and videographers Social Media & Brand Storytelling - Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand - Identify and tell compelling stories around placemaking, regeneration, and project progress Sales Enablement & Partner Support - Produce sales tools: presentations, investor packs, agent toolkits, and
Applying for this Property Marketing Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about GetGround?
Real rants from real employees. Read before you apply.