ProgrammaticSpecialist

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager. **Job Description:** * Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives. * Set up of the programmatic campaigns in the DSPs, ensuring proper configuration (budget, brand safety, viewability, etc) and targeting settings (audience segmentations, geo, devices). * Monitor campaign performance on a daily basis, making real-time adjustments to bids, budget allocation, and targeting to optimize results and achieve the planned goals. * Build and deliver end of campaign evaluations in which campaign performance data is translated into key learnings and next steps for the agency counterparts and the client. * Supports campaigns set up in trafficking and tag management. * Manage the time management of the implementation flow, from delivery of creative assets to setup the campaigns on time. * Works closely with Digital and Client Leads, to align campaigns strategies across the broad media eco-system, offline and digital, to create cohesive and multidisciplinary media plans. **Qualifications:** * Bachelor or master’s degree in Marketing, Managements, Business administration, or any other related field * Interest in the Digital media ecosystem & Programmatic Media * Good knowledge of Programmatic platforms (DV360, The Trade Desk are preferred, or related platforms from other specialties, as Google Ads, Campaign Manager, Meta Business Manager) * Familiarity with full-funnel campaigns (awareness, consideration and conversion campaigns) and running multiple digital formats (display, video and high impact formats). DOOH experience is a valuable plus. * Proficient in Microsoft Excel * Proficiency in English (B2 Level - spoken and written) **What We Offer** * A dynamic and collaborative team environment * H