Amazon Information Service
Advertising Technology
ProgrammaticSolutionsConsultant
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Programmatic Solutions Consultant at Amazon Information Service. Skills: Programmatic advertising, DSP, Client management, Data analysis. Manage end-to-end customer experience. Develop customer expertise in DSP”
What You'll Achieve.
Meet business objectives; Exceed business objectives
Industry & Context.
Data analysis; Root cause analysis; Troubleshooting
What They're Looking For.
Must Have
3+ years digital advertising experience, 3+ years client facing roles experience, Experience analyzing data, Experience with annual brand planning, Experience with media planning, Experience optimizing products, Experience optimizing services, Fluent in Chinese, Fluent in English, Ability to present to B2B customers, Ability to communicate with B2B customers, Facilitate onboarding, Facilitate training, Present plans to customer leadership, Knowledge of DSPs, Knowledge of RTB, Knowledge of bid shading, Knowledge of machine learning optimization, Knowledge of ad verification, Knowledge of ad tracking, Knowledge of ad attribution, Knowledge of bidding engines, Knowledge of second-price auctions, Knowledge of first-price auctions, Knowledge of pixel managers, Knowledge of tag managers, Knowledge of cookies, Knowledge of viewability
Nice to Have
E-commerce experience, Online advertising experience, Omni-channel marketing experience, Search engine marketing experience, Search engine optimization experience, Data visualization experience, SQL databases experience, Mobile app advertising experience, Mobile measurement partner integration experience, App CPI performance improvement experience, App ROAS performance improvement experience, App LTV performance improvement experience
What You'll Do.
Manage end-to-end customer experience
Develop customer expertise in DSP
Drive customer success
Own relationship with trading desk managers
Engage multiple customer levels
Understand business objectives
Provide onboarding services
Provide trade desk support plans
Provide feature training
Provide product usage consultation
Provide industry best practices
Identify improvement areas
Formulate enablement recommendations
Formulate adoption recommendations
Assist customers with beta participation
Capture customer feedback
Collaborate with Amazon teams
Deliver trainings on new features
Assist customer with beta feature
Consult in business strategy
Consult in planning discussions
Provide oversight in campaign execution
Develop campaign optimization recommendations
Monitor optimization impact
Inform customers of best course
Advocate for customer
Provide troubleshooting support
Simplify customer feedback
Propagate customer feedback
Inform product design
Inform services design
Operate as trusted advisors
Ensure customers develop proficiency
Drive adoption of Amazon technologies
How You'll Work.
Team & Collaboration
Work with programmatic traders; Work with internal sales teams; Work with product teams; Work with support teams; Collaborate with Product Management; Collaborate with Engineering; Collaborate with Analytics; Collaborate with Specialists
Communication Scope
Presentations; Training delivery; Customer communication
Full Job Description
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions - including sponsored, display, video, and custom ads - leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand display advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising. Our Amazon DSP team is looking for a Programmatic Solutions Consultant to join Amazon Ads growing team based in Shanghai, China. As a Programmatic Solutions Consultant, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs. Key job responsibilities - Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives - Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices - Analyzing and interpret
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