Wurl
AdTech
ProgrammaticPlatformsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Programmatic Platforms Manager at Wurl. Skills: Programmatic advertising, CTV, Monetization. Activate CTV programmatic demand. Configure Open Market transactions”
What You'll Achieve.
Maximize value of CTV supply; Maximize delivery performance; Maximize monetization performance; Improve fill rates; Improve win rates; Improve CPMs; Improve platform efficiency; Improve partner performance; Improve monetization outcomes
Industry & Context.
Troubleshooting; Problem-solving
What They're Looking For.
Must Have
2–5+ years Programmatic Advertising, 2–5+ years Ad Operations, 2–5+ years Campaign Management, Experience in AdTech roles, Experience in CTV, Experience in video, Experience in streaming, Experience in publisher, Experience in SSP, Experience in DSP, Experience in exchange, Experience in ad server, Understanding of programmatic advertising fundamentals, Hands-on experience within SSPs, Hands-on experience within DSPs, Hands-on experience within ad servers, Hands-on experience within programmatic activation platforms, Experience activating programmatic campaigns, Experience managing programmatic campaigns, Experience optimizing programmatic campaigns, Experience troubleshooting programmatic campaigns, Experience activating marketplace deals, Experience managing marketplace deals, Experience optimizing marketplace deals, Experience troubleshooting marketplace deals, Familiarity with ads.txt, Familiarity with app-ads.txt, Familiarity with supply path optimization, Familiarity with identity solutions, Familiarity with programmatic infrastructure, Analytical skills, Troubleshooting skills, Problem-solving skills, Excellent communication skills
Nice to Have
Experience with CTV inventory, Experience with streaming media monetization, Understanding of measurement, Understanding of attribution, Understanding of audience targeting, Understanding of identity solutions, Experience supporting supply-side programmatic workflows, Experience supporting demand-side programmatic workflows
What You'll Do.
Activate CTV programmatic demand
Configure Open Market transactions
Launch Open Market transactions
Manage Open Market transactions
Configure Private Marketplace transactions
Launch Private Marketplace transactions
Manage Private Marketplace transactions
Configure Programmatic Guaranteed transactions
Launch Programmatic Guaranteed transactions
Manage Programmatic Guaranteed transactions
Configure Managed Service transactions
Launch Managed Service transactions
Manage Managed Service transactions
Monitor campaign pacing
Monitor campaign delivery
Monitor campaign performance
Monitor inventory utilization
Conduct quality assurance
Troubleshoot campaigns
Execute pricing adjustments
Execute floor adjustments
Execute yield adjustments
Partner with internal stakeholders
Serve as subject matter expert
Apply understanding of OpenRTB
Apply understanding of bidstream mechanics
Apply understanding of auction dynamics
Apply understanding of programmatic workflows
Troubleshoot deal delivery
Manage deal targeting
Troubleshoot deal targeting
Manage deal reporting
Troubleshoot deal reporting
Manage platform configuration
Troubleshoot platform configuration
Leverage knowledge of ads.txt
Leverage knowledge of app-ads.txt
Leverage knowledge of SPO
Leverage knowledge of inventory access controls
Understand SSP platform functionality
Understand DSP platform functionality
Analyze performance trends
Identify opportunities to improve fill rates
Identify opportunities to improve win rates
Identify opportunities to improve CPMs
Identify opportunities to improve platform efficiency
Assist in testing new platform features
Assist in testing new integrations
Assist in testing new marketplace initiatives
Serve as technical resource
Collaborate with SSPs
Collaborate with DSPs
Collaborate with agencies
Collaborate with demand partners
Troubleshoot partner issues
Drive revenue with partners
Support partner onboarding
Support integration efforts
Support marketplace expansion initiatives
Translate customer requirements
Translate partner requirements
Provide operational insights
Provide recommendations to improve partner performance
Provide recommendations to improve monetization outcomes
How You'll Work.
Team & Collaboration
Internal stakeholders; Sales teams; Account Management teams; Demand teams; SSPs; DSPs; Agencies; Demand partners; Product teams; Engineering teams
Communication Scope
Technical resource; Operational insights
Full Job Description
About Wurl, LLC. At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue. In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024. The Opportunity Wurl is seeking a hands-on Programmatic Platforms Manager with a strong foundation in AdTech and programmatic advertising to help maximize the value of our growing CTV supply. This role sits at the intersection of programmatic operations, demand activation, and platform optimization, serving as a key contributor in connecting buyers and sellers across the CTV ecosystem. The ideal candidate combines technical programmatic expertise with strong operational execution. You will work directly within SSPs, DSPs, ad servers, and Wurl's proprietary platforms to activate demand, manage deals, troubleshoot delivery issues, and optimize performance. Experience working within an SSP, DSP, publisher, streaming platform, or CTV environment is highly preferred. This is an excellent opportunity for someone who enjoy
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