AUTO1 Group
Automotive
ProgrammaticPerformanceMarketingManager(f/m/x)
Neural analysis suggests this role is
optimal for mid candidates.
“Programmatic Performance Marketing Manager (f/m/x) at AUTO1 Group. Skills: Programmatic advertising, Performance marketing, Campaign management. Manage and optimize campaigns. Setup campaigns”
Industry & Context.
Data-driven decision-making; Performance optimization; A/B testing; Analytical skills
What They're Looking For.
Must Have
3+ years’ experience in display advertising, Experience with retargeting strategies, Fluency in English, Fluency in another European language
Nice to Have
Experience with campaign reporting, Experience with performance analysis, Highly organized, Detail-oriented, Eager to learn and grow
What You'll Do.
Manage and optimize campaigns
Ideate creative concepts
Brief creative concepts
Report on key metrics
Provide optimization recommendations
Stay up to date with platform updates
Stay up to date with trends
Stay up to date with best practices
Work closely with senior team members
Work closely with other departments
How You'll Work.
Team & Collaboration
Collaborating with design; Work closely with senior team members; Work closely with other departments
Full Job Description
We are looking for a Programmatic Performance Marketing Manager (f/m/x) to manage and optimize campaigns across GDN, Native (Taboola/Outbrain), and Programmatic Display (DV360, The Trade Desk). You will be hands-on in campaign setup, creative ideation, briefing, and performance optimization, with a strong focus on data-driven decision-making and retargeting. Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow. What we offer: * We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings * More than 90 different nationalities make up for a truly international and diverse working environment * We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends * Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation * Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! * Set up, manage, and optimize display campaigns on Programmatic Advertising Platforms (DV360, Trade Desk, etc), Native platforms (Taboola, Outbrain, Criteo, etc), and GDN, including retargeting strategies. * Ideate and brief creative concepts, collaborating with design to produce engaging ad assets. * Conduct A/B tests and analyze results to drive continuous improvement in campaign performance. * Monitor and report on key metrics, providing actionable recommendations for optimization. * Stay up to date with platform updates, trends, and best practices in display advertising. * Work closely with senior team members a
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