dentsu
ProgrammaticMediaExecutive
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“Programmatic Media Executive at dentsu. Skills: Programmatic campaigns, Data analysis, Reporting. Deliver regular reporting for Digital Marketing channels. Analyze audience, attribution and CRO”
What You'll Achieve.
Meet KPIs (CTR, CPA, etc.); Improve campaign effectiveness
Industry & Context.
Problem-solving skills
What They're Looking For.
Must Have
Up to 1 year of experience in digital/media, Interest in digital marketing, media, and data analytics, Analytical and problem-solving skills, Good communication and collaboration, Willing to learn and grow in a fast-paced environment
What You'll Do.
Deliver regular reporting for Digital Marketing channels
Support execution of programmatic campaigns
Monitor programmatic campaigns
Optimize programmatic campaigns
Track campaign performance
Support optimization to meet KPIs
Prepare regular reports
Extract insights to improve campaign effectiveness
Stay updated on programmatic trends
How You'll Work.
Team & Collaboration
Collaborate with internal teams to ensure smooth campaign execution; Work closely with planners, strategists, and business teams
Communication Scope
Good communication
Full Job Description
The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution and CRO (conversion rate optimisation) analysis. **Job Description:** dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences. Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society. What your typical day will look like: As the **Programmatic Media Executive,** you will support the execution, monitoring, and optimization of programmatic campaigns across multiple platforms. You’ll work closely with planners, strategists, and business teams to deliver data-driven media solutions while continuously learning the fundamentals of programmatic buying and digital advertising. **Core responsibilities include:** * Assist in setting up, managing, and monitoring programmatic campaigns across DSP platforms * Track campaign performance and support optimization to meet KPIs (CTR, CPA, etc.) * Prepare regular reports and extract insights to improve campaign effectiveness * Collaborate with internal teams to ensure smooth campaign execution and timely delivery * Stay updat
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