ProgrammaticCampaignManager

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role Purpose: The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimisation strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory. What you’ll be doing: Campaign Ownership and Execution Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimisation, and reporting within DSP platforms Manage PMP, Programmatic Guaranteed, and open exchange campaigns Ensure campaigns meet delivery, pacing, and performance targets Programmatic Strategy and Optimisation Optimise campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection Monitor performance across display, video, and CTV Identify opportunities to improve campaign efficiency, performance, and spend allocation Supply and Inventory Collaboration Work with internal &