PatientPoint
Healthcare
ProgrammaticAnalyst,CampaignTargeting&Pricing
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“Programmatic Analyst, Campaign Targeting & Pricing at PatientPoint. Skills: Programmatic Campaign Targeting & Pricing, Campaign Pricing, Audience Targeting, Digital Media Strategy, Data Analysis, Pricing Strategies. Design and price programmatic media campaigns. Develop targeted campaign structures”
What You'll Achieve.
maximize inventory utilization; drive measurable performance; delivering scalable growth through precise targeting and thoughtful pricing strategies; align with client goals; maximizing yield and growth opportunities; aligned to client objectives and budgets; inform targeting and pricing decisions; data-backed recommendations; align on campaign goals and execution; improve efficiency, accuracy, and performance across workflows
Industry & Context.
analytical mindset; Ability to analyze performance data and translate insights into actionable recommendations
What They're Looking For.
Must Have
1–3+ years of experience in digital advertising, programmatic media, analytics, or pricing, Advanced Excel skills (pivot tables, lookups, data analysis), experience working with large datasets, Ability to analyze performance data and translate insights into actionable recommendations
Nice to Have
Bachelor’s degree in Analytics, Advertising, Business, Healthcare, or related field, Experience with Salesforce, Looker, SQL, or similar tools, understanding of programmatic ecosystems (SSPs, DSPs, RTB, DMPs, ad exchanges), Exposure to pharmaceutical or healthcare data
What You'll Do.
Design and price programmatic media campaigns
Develop targeted campaign structures
Ensure proposals meet company pricing standards
Maintain visibility into inventory availability
historical pricing trends
and competitive dynamics
Collaborate with sales teams to build customized
data-driven proposals
Translate client needs into compelling
and strategic media recommendations
Guide stakeholders through programmatic campaign options and targeting strategies
Analyze large datasets to inform targeting and pricing decisions
Support renewal strategies and upsell opportunities through data-backed recommendations
Contribute to building scalable processes for campaign scoping
Identify opportunities to improve efficiency
and performance across workflows
How You'll Work.
Team & Collaboration
Partner closely with client sales, strategy & insights, and ad operations teams; Collaborate with sales teams to build customized, data-driven proposals; Partner with strategy & insights, client sales, and ad operations teams to align on campaign goals and execution; ability to collaborate across teams and stakeholders
Communication Scope
Excellent communication skills
Process & Methodology
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Full Job Description
Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Location: Cincinnati, OH (Hybrid: 2 days in office / 3 days remote) Job Summary: We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing, audience targeting, and digital media strategy across our network. This role sits at the intersection of analytics, programmatic media, and client strategy—primarily focused on campaign pricing and targeting. You will partner closely with client sales, strategy & insights, and ad operations teams to design effective, data-informed media campaigns that align with client objectives, maximize inventory utilization, and drive measurable performance. This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies What You’ll Do: Campaign Pricing & Targeting (Core Focus) Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory. Develop targeted campaign structures using audience insights, prescription data, demographics, and market trends. Ensure proposals meet company pricing standards while maximizing yield and growth opportunities. Maintain visibility into inventory availability, historical pricing trends, and competitive dynamics. Campaign Strategy & Proposal Development Collaborate with sales teams to build customized, data-driven proposals aligned to client objectives and budgets. Translate client needs into compelling, clear, and strategic media recommendations. Guide stakeholders through programmatic campaign options and targeting strategies. Data Analysis & Insights Analyze large datasets to inform targeti
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