Mlse
Sports & Entertainment
Program&MarketingManager,FanAccess
Neural analysis suggests this role is
optimal for Manager candidates.
“Program & Marketing Manager, Fan Access at Mlse. Skills: Fan Access program, Loyalty experience, Customer acquisition, Growth metrics. Support Fan Access vision. Evolve Fan Access structure”
What You'll Achieve.
Enhance member engagement; Enhance fan loyalty; Drive membership growth; Achieve new growth targets; Meet KPIs
Industry & Context.
Analytical skills; Uncover optimization opportunities
What They're Looking For.
Must Have
5+ years loyalty marketing, 5+ years CRM, 5+ years customer engagement, 2+ years strategic program role, Knowledge of loyalty structures, Knowledge of lifecycle marketing, Knowledge of performance marketing, Analytical skills, Project management skills, Manage multiple initiatives simultaneously, Exceptional written communication skills, Exceptional verbal communication skills
Nice to Have
Experience in sports, Experience in entertainment, Experience in retail, Experience in consumer-facing industries
What You'll Do.
Support Fan Access vision
Evolve Fan Access structure
Evolve Fan Access goals
Drive program roadmap
Identify engagement opportunities
Identify loyalty opportunities
Oversee program operations
Manage membership growth
Manage reward structures
Manage daily engagement
Drive marketing strategy
Drive marketing positioning
Ensure seamless delivery of campaigns
Ensure seamless delivery of promos
Ensure seamless delivery of communications
Deliver game-day fan programming
Deliver game-day fan experiences
Manage marketing budgets
Review performance metrics
Analyze segmentation data
Uncover optimization opportunities
Coordinate with Partnerships teams
Integrate loyalty activations
Integrate exclusive offers
Stay informed on trends
Recommend new features
Implement new features
Recommend new technologies
Implement new technologies
How You'll Work.
Team & Collaboration
Collaborate with Brand Leads; Collaborate with Content; Collaborate with Product; Collaborate with Retail; Collaborate with Game Presentation; Collaborate with Experiential; Collaborate with Data & Analytics; Collaborate with Design & Development; Collaborate with internal stakeholders; Work with analytics team; Work with Product teams; Work with Creative teams; Work with Digital teams; Work with Operations teams; Coordinate with Partnerships teams
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management skills, Manage multiple initiatives
Full Job Description
**Powered by Passion. United by Purpose. Build for Impact.** At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started. This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. _** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience m
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