Mastercard

payments or financial services

ProgramManager,ConsumerAcquisition&Engagement

Taipei, Taiwan FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Program Manager, Consumer Acquisition & Engagement at Mastercard. Skills: Program Management, Consumer Acquisition, Engagement, Loyalty Programs, Marketing Programs, Financial Institution Client Management. Own end to end delivery, commercialization, and financial performance of loyalty and marketing programs for financial institution clients in Taiwan. Market execution and commercialization lead for loyalty and marketing programs”

What You'll Achieve.

Sustainable revenue growth; Client outcomes; Adoption of new and existing Mastercard services; Margin delivery; Best client and Mastercard results

Industry & Context.

payments or financial services
Problems you'll solve

Structured problem solver

What They're Looking For.

Must Have

10+ years’ experience in merchant partnership/ loyalty program/ credit card usage and rewards, ideally within payments or financial services, Degree holders in Business Administration, Marketing or related disciplines, understanding of Taiwan financial institutions and loyalty / marketing landscape, Experience managing external vendors and partner ecosystems

Nice to Have

Experience working within regional or global matrix organizations, Exposure to loyalty platforms, data driven marketing, or payments related services, Native or fluent Mandarin proficiency with good working proficiency in English

What You'll Do.

Own end to end delivery

and financial performance of loyalty and marketing programs for financial institution clients in Taiwan

Market execution and commercialization lead for loyalty and marketing programs

Ensure global and regional loyalty capabilities are market ready

and successfully delivered

Drive sustainable revenue growth

and adoption of new and existing Mastercard services

Own end to end market delivery of loyalty and marketing programs from solution definition through implementation and steady state operations

Ensure programs meet market readiness

and control standards

Lead market level go to market execution for loyalty and marketing solutions

Partner with market sales and regional product teams to commercialize new Mastercard loyalty and services capabilities

Translate client and market needs into deployable solutions

Own P&L management for assigned loyalty and services initiatives

Support revenue growth by identifying incremental commercialization

and expansion opportunities

and manage local market vendors and partners

Own vendor performance management

commercial negotiations

and delivery outcomes

How You'll Work.

Team & Collaboration

Work closely with market sales, regional product, and delivery teams; Partner with market sales and regional product teams; Work closely with Market Product Management, Sales, Finance, Legal, Risk, and Regional Service product teams; Contribute to regional best practice sharing, playbooks, and continuous improvement initiatives; Support internal stakeholders with market insights, delivery learnings, and client feedback

Process & Methodology

End to end delivery ownership, Solution definition, Implementation coordination, Post launch optimization, Delivery quality assurance, Risk and control management

Full Job Description

**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Program Manager, Consumer Acquisition & Engagement ### The Manager, AP Loyalty & Services – Program Management is responsible for owning the end to end delivery, commercialization, and financial performance of loyalty and marketing programs for financial institution clients in Taiwan. This role sits within the AP Services organization and acts as a key market execution and commercialization lead, ensuring global and regional loyalty capabilities are market ready, locally relevant, and successfully delivered. The role carries go to market execution and P&L accountability, working closely with market sales, regional product, and delivery teams to drive sustainable revenue growth, client outcomes, and adoption of new and existing Mastercard services. Key Responsibilities Market Delivery & Execution Excellence • Own end to end market delivery of loyalty and marketing programs for Taiwan financial institution clients, from solution definition through implementation and steady state operations • Ensure programs meet market readiness, delivery quality, risk, and control standards in line with AP Loyalty & Services expectations • Act as the primary escalation and accountability point for delivery outcomes, client satisfaction, and issue resolution Go to Market Execution & Commercialization • Lead market level go to market execution for loyalty and marketing solutions, including launch planning, implementation coordination, and post launch opti

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