VML
Marketing
ProgramDirectorAudienceBasedMarketing
“Program Director-Audience Based Marketing at VML. Skills: Program Management, Audience Based Marketing, Client Management. Driving items to closure. Coordinating cross-channel asset delivery (briefs, creative routes, trafficking needs, tagging requirements, web/CRM inputs)”
What You'll Achieve.
drive growth; timeline health; risks; optimization actions; upcoming milestones
Industry & Context.
ability to manage ambiguity and evolving inputs; optimization actions
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience), 10–12+ years of program/project management experience in an agency, performance marketing, shopper marketing, or integrated marketing environment, experience managing complex, multi-workstream programs across media, creative, strategy, analytics, web/experience, and CRM, Comfortable in client-facing discussions where priorities, requirements, and deadlines must be negotiated and enforced, Excellent organization, documentation, and follow-through; ability to manage ambiguity and evolving inputs, Proficiency in PM and reporting tools (Excel, PowerPoint, plus Jira/Smartsheet/Asana/Monday or similar)
Nice to Have
experience coordinating CRM partners and/or owned experience teams (web/landing pages, forms, tagging, analytics)
What You'll Do.
Driving items to closure
Coordinating cross-channel asset delivery (briefs
Maintaining clean handoffs between phases (e. g.
audience strategy → creative concepting → production → launch)
Creating weekly status reports and leadership-ready summaries (timeline health
Supporting process consistency and scalability so ABM can run across multiple vehicle programs without reinventing workflows each time
How You'll Work.
Team & Collaboration
Coordinating cross-channel asset delivery; Maintaining clean handoffs between phases; Supporting process consistency and scalability
Communication Scope
client-facing discussions; negotiating priorities, requirements, and deadlines; creating leadership-ready summaries
Process & Methodology
program/project management, managing complex, multi-workstream programs, driving items to closure, coordinating cross-channel asset delivery, maintaining clean handoffs between phases, creating weekly status reports, leadership-ready summaries, supporting process consistency and scalability
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