ProductMarketingSpecialist

## Accountabilities Develop clear and compelling product positioning and messaging that communicates value across target enterprise audiences Support go-to-market execution for product launches, updates, and ongoing portfolio initiatives Create high-quality marketing content such as solution briefs, blogs, case studies, presentations, and digital assets Collaborate with campaign and demand generation teams to build integrated marketing programs and assets Build sales enablement materials including battle cards, training guides, and objection-handling documentation Work closely with customer success teams to identify and develop customer stories and advocacy content Analyze customer feedback and market insights to refine messaging and influence product direction Coordinate with cross-functional teams to ensure alignment between product strategy, marketing execution, and sales priorities Requirements: Bachelor’s degree in Marketing, Business, Communications, or a related technical or business field 2–5 years of experience in product marketing, ideally within technology or enterprise software environments Strong understanding of go-to-market strategy, messaging development, and product lifecycle marketing Experience working collaboratively with product, sales, and marketing teams in cross-functional settings Ability to create clear, persuasive written and visual content tailored to technical and business audiences Strong project management and organizational skills, with the ability to manage multiple priorities independently Excellent communication and presentation skills, including confidence engaging with stakeholders at all levels Analytical mindset with the ability to interpret market trends and customer insights into actionable messaging Familiarity with hybrid IT, cloud, or AI-driven solutions is a strong plus Experience using AI tools or agentic AI in marketing workflows is an advantage Benefits: Competitive base salary with potential variable incentive compens