Propelus
healthcare
ProductMarketingSpecialist
“Product Marketing Specialist at Propelus. Skills: Product marketing, Marketing content creation, Marketing campaign execution, Market trend analysis, Sales enablement. Execute against centrally-built product marketing systems such as ICP definitions, buyer journey frameworks, positioning architecture, launch governance, and enablement standards and apply them to your assigned portfolio.. Execute product launches end-to-end leveraging existing frameworks for launch tier classification, milestone ”
What You'll Achieve.
Increased product awareness; Lead generation; Customer engagement; Maximum ROI on digital campaigns
Industry & Context.
Analytical skills and ability to interpret data to inform marketing decisions
What They're Looking For.
Must Have
1-3 years of experience in product marketing, Experience in the healthcare industry, Experience with marketing automation tools (e. g. , HubSpot) and CRM systems (e. g. , Salesforce), Proficiency in Google Suite (Docs, Sheets, Slides), Proficiency in Claude or other comparable AI tools, Excellent organizational and time management skills, written and verbal communication skills, Analytical skills and ability to interpret data to inform marketing decisions, Ability to work independently and collaboratively in a fast-paced environment
Nice to Have
Experience with project management platforms like Monday. com
What You'll Do.
Execute against centrally-built product marketing systems such as ICP definitions
buyer journey frameworks
positioning architecture
and enablement standards and apply them to your assigned portfolio.
Execute product launches end-to-end leveraging existing frameworks for launch tier classification
and post-launch reporting.
Conduct customer interviews and contribute to competitive analysis to inform market trends
customer behavior insights
and ICP/persona refinement.
Create high-impact marketing assets such as website content
and ad creatives to drive user engagement and conversion.
Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media
ensuring messaging consistency and maximum ROI.
Build sales enablement assets and training including pitch decks
and talk tracks to equip go-to-market teams with the messaging and tools needed to win.
Support the Voice of the Industry (VoI) program for the product(s) or business lines you support
gathering insights from surveys
and customer interactions to inform product development/roadmap
and enhance overall customer experience.
Champion customer advocacy initiatives by identifying and nurturing brand ambassadors
securing testimonials
and user-generated content to amplify trust and credibility in the market.
How You'll Work.
Team & Collaboration
Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social, SEO, and email, ensuring messaging consistency and maximum ROI.; Contribute to team projects.
Communication Scope
Written communication skills; Verbal communication skills
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