Alarm.com
Technology
ProductMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Product Marketing Specialist at Alarm.com. Skills: Product Marketing, Go-to-market strategy, Product positioning, Sales enablement. Formulate go-to-market strategy. Execute go-to-market strategy”
What You'll Achieve.
Support business unit growth goals
Industry & Context.
Data-driven insights
What They're Looking For.
Must Have
1-3 years Product Marketing Experience, Marketing experience in Tech field, Crafting compelling positioning content, Crafting thought leadership content, Excellent written communication skills, Excellent verbal communication skills, Synthesize high-level direction into actionable work, Own project development autonomously, Own project execution autonomously, Own project completion autonomously
Nice to Have
Bachelor's degree focus in business, Bachelor's degree focus in engineering, Bachelor's degree focus in hard sciences, Passion for Internet of Things, Passion for software-as-a-service, Passion for technology, Passion for innovative thinking, Passion for new technologies, Working in fast-moving markets
What You'll Do.
Formulate go-to-market strategy
Execute go-to-market strategy
Develop product positioning content
Develop messaging content
Develop sales enablement assets
Act as Voice of the Customer
Collect feedback from teams
Fuel product development
Fuel product roadmaps
Support product launches
Drive internal consensus
Ensure milestone dates met
Ensure delivery dates met
Turn intelligence into sales tools
Turn intelligence into thought leadership
Support full sales cycle
Create content assets
Develop market briefs
Develop sales playbooks
Develop other materials
Develop actionable insights
Develop data-driven insights
Inform product strategy
Inform marketing strategy
Drive positioning development
Drive positioning validation
Drive category creation
Drive messaging development
Drive messaging validation
Drive competitive segmentation
Articulate differentiated value
Communicate value internally
Communicate value externally
Understand technical specs
Translate specs into benefits
How You'll Work.
Team & Collaboration
Product management; Sales teams; Partner marketing; Training teams; Channel partners; End user-facing teams; Cross-functional teams
Communication Scope
Written communication; Verbal communication; Value communication
Process & Methodology
Project development, Project execution, Project completion
Full Job Description
Alarm.com is looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketing Specialist who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for Alarm.com products. The product marketer must be able to assess the market to understand the product/service landscape our channel partners (and their customers) sit in. The Product Marketing Specialist will drive research projects to understand market needs, trends, and competition. They will be responsible for developing product positioning and content/tools for sales enablement and product launches. This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals. Key Responsibilities: Helps formulate and execute go-to-market strategy for key product lines and new product launches Develops product positioning content, messaging, and sales enablement assets Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle Creates content, assets, and tools including market briefs, sales playbooks, and other materials Develops actionable, data-driven insights to inform product and marketing strategy Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and trans
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