Vanguard
Financial Services
ProductMarketing,SeniorSpecialist
“Product Marketing, Senior Specialist at Vanguard. Skills: Product marketing, Marketing strategy, Campaign management. Initiate product marketing programs. Lead product marketing initiatives”
What You'll Achieve.
Drive advisor adoption; Deliver measurable results; Deliver business impact
Industry & Context.
Mitigate risks; Communicate solutions
No visa sponsorship
What They're Looking For.
Must Have
Minimum five years related work experience, Two years of marketing experience, Working knowledge of Vanguard's investment product line-up, Understanding of the overall investment markets, Undergraduate degree in Marketing or equivalent experience
Nice to Have
Graduate degree preferred
What You'll Do.
Initiate product marketing programs
Lead product marketing initiatives
Identify opportunities for new products
Improve existing products
Apply products in various markets
Create product marketing plans
Translate business objectives into marketing goals
Develop marketing strategies
Define marketing tactics
Participate in new product pricing
Participate in product enhancement pricing
Work with business on roll out strategies
Work with communications on roll out strategies
Develop roll out timelines
Develop success metrics
Track success metrics
Provide guidance on marketing best practices
Consult on marketing best practices
Identify common marketing obstacles
Monitor product trends
Monitor marketplace trends
Analyze competitive offerings
Direct marketing plans
Serve as trusted advisor
Serve as internal expert
Ensure right solution is developed
Communicate marketing activity status
Communicate marketing activity issues
Build effective relationships
Maintain effective relationships
Foster communication between internal departments
Foster communication between external departments
Influence key decisions
Identify marketing risks
Manage marketing risks
Mitigate marketing risks
Communicate solutions on key issues
Obtain management input
Obtain stakeholder input
Obtain management buy-in
Obtain stakeholder buy-in
Educate marketing team on product features
Educate marketing team on product benefits
Educate marketing team on product messaging
Ensure consistent messaging application
Participate in special projects
Perform other duties as assigned
How You'll Work.
Team & Collaboration
Partner with product teams; Partner with sales teams; Partner with analytics teams; Collaborate with business; Collaborate with communications; Communicate with sales professionals; Communicate with business leaders; Communicate with team members; Communicate with senior managers; Foster internal communication; Foster external communication; Influence stakeholder groups
Communication Scope
Communicate status; Communicate issues; Communicate solutions
Process & Methodology
Marketing programs, Marketing initiatives, Marketing promotions, Marketing research projects
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