GovTech
Government
ProductMarketing,SeniorManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Product Marketing, Senior Manager at GovTech. Skills: Product Marketing, Growth metrics, Brand strategy, Customer acquisition. Drive user adoption acquisition. Identify product discovery channels”
What You'll Achieve.
Scale adoption; Grow users; Improve retention rates
Industry & Context.
Identify friction points; Independent data deep-dives
What They're Looking For.
Must Have
6-8 years experience, Demonstrated ability plan execute strategies, 2 years Enterprise SaaS, Manage complex B2B B2C lifecycles, Manage API-led ecosystems, Manage platform adoption, Proven experience working teams, Influencing across multi-levels stakeholders
Nice to Have
Managed small team reports
What You'll Do.
Drive user adoption acquisition
Identify product discovery channels
Identify user touch points
Manage product marketing campaigns
Analyze product funnels
Analyze engagement data
Identify friction points
Direct intervention strategies
Provide technical guidance
Translate technical roadmaps
How You'll Work.
Team & Collaboration
Influence across product teams; Work across product teams; Translate roadmaps non-technical policy makers; Translate roadmaps technical product members
Communication Scope
World-class writing; World-class presenting; Vision Pitch; Crafting message
Full Job Description
Who We Are we build the digital infrastructure of an entire nation. Our mission is to transform the delivery of public services through technology that is seamless, secure, and—above all—human-centric. The Product Marketing Team is the bridge between world-class engineering and millions of users. We don’t just "launch" products; we drive adoption, build trust, and ensure that every digital touchpoint improves a life. Our end goal is that through our work, Singapore becomes a model of how governments can use technology to improve the public good, and that GovTech products are loved and have a positive impact across Singapore. The Portfolio: Impact at Scale You will oversee a diverse ecosystem of products that have redefined the Singaporean digital experience, examples include: Singpass: The trusted digital identity of every Singaporean. GovWallet: Revolutionizing how government payouts and credits reach citizens. BookingSG: Making bookings seamless for public officers and citizens. Oobee: Making digital accessibility a reality for all. MySkillsFuture 2.0: Powering the nation's lifelong learning and career ambitions. SG Culture Pass: Singapore’s pass to the arts and culture, designed to turn every citizen into a cultural insider. Technical Requirements & Qualifications Experience Seniority: Minimum 6–8 years of experience in Product Marketing or Growth roles. Seasoned Marketer: Have a demonstrated ability to plan and execute marketing or product marketing strategies. Prior work and personal projects count for much more than specific degrees. SaaS Expertise: Minimum 2 years in Enterprise SaaS. You must demonstrate experience managing complex B2B or B2B2C product lifecycles, API-led ecosystems, and platform adoption. People Management: Proven experience working in teams and influencing across multi-levels of stakeholders. Having managed a small team or reports will be a plus. Technical Skills Go-to-market Fluency: Expert-level knowledge of Go-To-Market (GTM) strategy an
Applying for this Product Marketing, Senior Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about GovTech?
Real rants from real employees. Read before you apply.