Heidi
Marketing & Growth
ProductMarketingManager,UKI
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“Product Marketing Manager, UKI at Heidi. Define UK positioning across segments. Build distinct segment narratives”
Industry & Context.
What They're Looking For.
Must Have
5+ years owning GTM strategy, Experience in regulated environment, Experience in politically complex environment, Track record partnering with sales, Exceptional writer, Able to operate with autonomy
Nice to Have
Healthcare experience
What You'll Do.
Define UK positioning across segments
Build distinct segment narratives
Understand UK buyer needs
Build messaging from buyer needs
Pressure-test positioning with field
Build regulatory-aware messaging
Own messaging compliance
Account for medical device timelines
Build segment-specific pitch decks
Build objection handling guides
Ensure sales can tell story
Gather feedback from field
Improve enablement assets
Bring UK market insight internally
Partner with UK product team
Feed market learnings into Product
Feed market learnings into Sales
Feed market learnings into Marketing
How You'll Work.
Team & Collaboration
UK GM; Sales teams; Marketing teams; Product teams; Global team; UK product team
Communication Scope
Exceptional writing; Clear writing; Direct writing; Shift writing register
Full Job Description
WHO WE ARE Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible. We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide. Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health. THE ROLE The UK isn't one market. It's three: NHS primary care, NHS trusts, and private healthcare. Each has different buyers, different funding models, different EPR systems, and a different relationship with AI. The message that wins in one segment can actively undermine you in another. We've been growing in the UK without a dedicated product marketer. That's left gaps — enablement that doesn't reflect how UK buyers actually think, messaging that doesn't navigate the NHS political environment well, and a roadmap narrative that doesn't account for the realities of medical device approval timelines. The timing matters. Around 80% of UK healthcare organizations are expected to make AI decisions in the next 6 to 18 months. The window to shape how Heidi is understood, and to build the right relationships, is now. You'll be the first product marketer hired specifically for the UK, reporting to the Head of Marketing in the UK and working day-to-day with the UK GM, sales, marketing, and product teams. This is a high-ownership IC role. There are three markets to win. WHAT YOU’LL DO OWN UK POSITIONING ACROSS ALL THREE SEGMENTS - Define who we win with in primary care, NHS trusts, and private healthcare
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