Company
Technology
ProductMarketingManager
“Product Marketing Manager. Skills: Product marketing, Messaging, Positioning, Go-to-market. Define product messaging. Refine product messaging”
What You'll Achieve.
Scale impact with enterprise customers; Sharpen positioning in market; Enable Sales to close more effectively; Improve conversion; Improve deal velocity
Industry & Context.
Translating technical capabilities; Identifying opportunities
On-site visit
What They're Looking For.
Must Have
Completed studies in Business, Marketing, Engineering, or related field, Several years of experience in B2B product marketing, Experience in tech, AI, SaaS, or industrial automation, Understanding of enterprise buyer journeys, Understanding of complex value chains, Experience launching and positioning technical products in B2B markets, Confident use of marketing tools, Experience working cross-functionally with Product, Sales, and Engineering, Excellent communication skills in German, Excellent communication skills in English, Structured work style, Analytical work style, Customer-centric work style
Nice to Have
AI robotics products experience
What You'll Do.
Define product messaging
Refine product messaging
Define value propositions
Translate capabilities into narratives
Develop tailored messaging
Lead product launches
Lead feature launches
Coordinate enablement activities
Coordinate rollout activities
Align launches with demand generation
Align launches with campaigns
Align launches with press activities
Create sales enablement materials
Manage sales enablement materials
Support Sales with training
Support Sales with objection handling
Support Sales with demo narratives
Improve deal velocity
Develop product-focused content
Contribute to blog articles
Contribute to newsletters
Contribute to webinars
Shape thought leadership content
Conduct market research
Conduct competitor analysis
Capture feedback from field
Monitor trends in robotics
Monitor trends in logistics automation
Monitor trends in AI application
Define success metrics
Track success metrics
Report on GTM performance
Report on pipeline impact
Report on revenue impact
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Sales teams; Engineering teams; Revenue teams
Communication Scope
Compelling narratives; Clear narratives; Sales enablement materials; Thought leadership content
Process & Methodology
Roadmap planning
Applying for this Product Marketing Manager role?
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