ConnectWise
software
ProductMarketingManager,SecurityProducts
“Product Marketing Manager, Security Products at ConnectWise. Skills: Product Marketing Management, Security Products Marketing, Go-to-Market Strategy, Messaging and Positioning. developing, executing, and maintaining innovative, integrated go-to-market (GTM) strategies. messaging, positioning, and differentiation through content development and sales enablement”
What You'll Achieve.
drives product growth; drive demand for our solutions
Industry & Context.
10-20% travel
What They're Looking For.
Must Have
background in marketing security products to businesses, enterprises, and government agencies, 4+ years of relevant experience (product marketing or heavily outbound product management), Track record of driving successful security products into the SMB or Enterprise market
What You'll Do.
and maintaining innovative
integrated go-to-market (GTM) strategies
and differentiation through content development and sales enablement
coordinating with other functions to drive demand for our solutions
developing unified product positioning and messaging that differentiates our products in the market
developing and communicating ideal customer profiles and value propositions of our products as well as the tools that support the selling process
overseeing security product launches and releases while coordinating the cross-functional execution
monitoring internal processes for efficiency and validity pre- and post- product launch
assisting with communications
marketing campaigns and sales programs to drive demand for products
developing and managing the positioning and messaging for product expansion strategies
engaging in continuous improvement of team processes
How You'll Work.
Team & Collaboration
coordinating with other functions to drive demand for our solutions; coordinating the cross-functional execution of security product launches and releases; ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders; willingness to work in a team environment
Communication Scope
Exceptional communication skills; Excellent presentation and communication skills; Ability to effectively communicate with executive leadership and stakeholders; verbal and written communication skills; blogging as well as collateral; ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge
Process & Methodology
ability to develop and execute GTM plans
Applying for this Product Marketing Manager, Security Products role?
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