Second Nature
Real Estate
ProductMarketingManager(RBP)
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“Product Marketing Manager (RBP) at Second Nature. Skills: Product marketing, Go-to-market, Messaging. Evolve RBP messaging. Evolve positioning and value props”
What You'll Achieve.
Improve RBP win rates; Increase RBP activation rates; Drive top of funnel interest; Improve GTM effectiveness
Industry & Context.
Turn ambiguity into clarity
What They're Looking For.
Must Have
3-5 years product marketing experience, B2B experience required, Refine and scale product messaging, Create marketing collateral
Nice to Have
B2B2C experience a plus, Proptech background, Customer marketing background, Customer enablement background
What You'll Do.
Evolve positioning and value props
Collaborate with Product on launches
Consult Product and UX
Ensure cohesive messaging
Develop partner-facing materials
Lead RBP launch excellence
Drive go-to-market bill
Own launch-critical assets
Represent PMM in launch meetings
Conduct post-launch reviews
Lead competitive intelligence
Build competitive assets
Interview prospects and customers
Translate insights into recommendations
Support product launches
Ensure teams are equipped
Complete ICP documentation
Ensure ICP insights are used
Build reusable AI workflows
Edit and pressure-test AI output
How You'll Work.
Team & Collaboration
Collaborate with Product; Collaborate with Partnerships; Collaborate with Enablement; Collaborate with Sales; Collaborate with CS; Collaborate with Support; Collaborate with Legal; Collaborate with RevOps; Collaborate with cross-functional teams
Communication Scope
External collateral; Internal training; Sales enablement; Partner-facing materials; Product training materials; Present to teams
Full Job Description
At Second Nature, our people are our greatest differentiator. To build an industry-changing business, we don’t just need talent; we need an environment where high standards, continuous improvement, and customer obsession are the default. Excellence is not a destination — it is how we show up every day. In twenty years time, we want every single employee to look back to their time at Second Nature and say: This is where I did my very best work. Where I grew the most. Where I pushed myself beyond what was comfortable. ✨ 💟 ABOUT US Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation. So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more. That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers. We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone. And now you can join us. Apply today to join 290+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win! 🔥🔥🔥 📝 ABOUT THE ROLE We're looking for a Product Marketing Manager to lead go-to-market strategy and messaging for our core Resident Benefits Package products. You'll own how we talk about our products in the market — shaping and scaling positioning across sales, customer success, marketing, and our product partner network. In addition to owning RBP product marketing, you'll lead competitive intelligence, ensuring our teams are informed, aligned, and equipped to win. ⭐ WHAT YOU’LL DO Own and evolve RBP messaging - Audit current-
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