Runway
Technology
ProductMarketingManager,Prosumer
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“Product Marketing Manager, Prosumer at Runway. Skills: Product marketing, Go-to-market strategy, Audience segmentation. Define positioning and messaging. Define ICP segmentation”
What You'll Achieve.
Moved signups; Moved adoption; Moved engagement; Moved community sentiment
Industry & Context.
Data instincts
What They're Looking For.
Must Have
5+ years in product marketing, 2 years in PLG product marketing, Track record of launches that broke through culturally, Cross-functional operator, Sharp product and data instincts, Writing holds the bar on copy across assets, Ability to use AI tools to scale your work
Nice to Have
Experience building out a multi-audience strategy, Marketed across both PLG/self-serve and sales-led motions, Background in creative tooling or AI products
What You'll Do.
Define positioning and messaging
Define ICP segmentation
Lead push into marketer audience
Develop positioning for marketers
Build GTM motion to scale
Run launches end-to-end
Work closely with product teams
Work closely with marketing teams
Work closely with creative teams
Develop deep audience insight
Develop deep competitive insight
Sharpen positioning over time
Be the voice of the audience
Partner with engineering
Shape roadmap priorities
How You'll Work.
Team & Collaboration
Cross-functional operator; Drive alignment on complex problems; Partner closely with PMs; Partner closely with engineering
Communication Scope
Writing copy
Full Job Description
We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you. ABOUT THE ROLE *Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle We're hiring a product marketing manager to own how we go to market with prosumers — the creators, marketers, small business owners, and other professionals who use Runway every day to make their best work. WHAT YOU’LL DO - Define and own the positioning and messaging and ICP segmentation for prosumer audiences and contribute to how it connects to Runway’s overarching position in the market. - Lead our push into the marketer audience, developing the positioning that breaks through to them and building the GTM motion to scale it. - Run a high volume of launches end-to-end, working closely with the product, marketing, and creative teams. - Develop deep audience and competitive insight through product data, social, and community signal, and use it to set segment strategy and sharpen positioning over time. - Be the voice of the audience inside product — partner closely with PMs and engineering to shape ro
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