Runway

Technology

ProductMarketingManager,Prosumer

$160–230k Bulgaria FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Product Marketing Manager, Prosumer at Runway. Skills: Product marketing, Go-to-market strategy, Audience segmentation. Define positioning and messaging. Define ICP segmentation”

What You'll Achieve.

Moved signups; Moved adoption; Moved engagement; Moved community sentiment

Industry & Context.

Technology
Problems you'll solve

Data instincts

What They're Looking For.

Must Have

5+ years in product marketing, 2 years in PLG product marketing, Track record of launches that broke through culturally, Cross-functional operator, Sharp product and data instincts, Writing holds the bar on copy across assets, Ability to use AI tools to scale your work

Nice to Have

Experience building out a multi-audience strategy, Marketed across both PLG/self-serve and sales-led motions, Background in creative tooling or AI products

What You'll Do.

Define positioning and messaging

Define ICP segmentation

Lead push into marketer audience

Develop positioning for marketers

Build GTM motion to scale

Run launches end-to-end

Work closely with product teams

Work closely with marketing teams

Work closely with creative teams

Develop deep audience insight

Develop deep competitive insight

Sharpen positioning over time

Be the voice of the audience

Partner with engineering

Shape roadmap priorities

How You'll Work.

Team & Collaboration

Cross-functional operator; Drive alignment on complex problems; Partner closely with PMs; Partner closely with engineering

Communication Scope

Writing copy

Full Job Description

We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you. ABOUT THE ROLE *Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle We're hiring a product marketing manager to own how we go to market with prosumers — the creators, marketers, small business owners, and other professionals who use Runway every day to make their best work. WHAT YOU’LL DO - Define and own the positioning and messaging and ICP segmentation for prosumer audiences and contribute to how it connects to Runway’s overarching position in the market. - Lead our push into the marketer audience, developing the positioning that breaks through to them and building the GTM motion to scale it. - Run a high volume of launches end-to-end, working closely with the product, marketing, and creative teams. - Develop deep audience and competitive insight through product data, social, and community signal, and use it to set segment strategy and sharpen positioning over time. - Be the voice of the audience inside product — partner closely with PMs and engineering to shape ro

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