ProductMarketingManager,PLG

ABOUT CANALS Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI. Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows. We're a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers. The Opportunity You'll own product-led growth for our contractor audience at Canals, playing a key role in how we expand to this new and growing customer segment. In this role, you'll focus on the in-product experience—designing the onboarding flows, activation moments, and self-serve experiences that turn contractor users into engaged, retained customers. You'll work closely with stakeholders across the company in Sales, Customer Success, and Product, to drive contractor adoption and growth. What You'll Do - Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience - Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user - Instrument the contractor funnel and run experiments to improve conversion and retention - Partner with Product and Engineering to bring in-product growth moments to life - Develop messaging and positioning for contractor-facing products and features based on primary and secondary research - Train and enable go-to-market teams on contractor products and features - Develop supporting marketing materials, e.g., one pagers, website pages - Capture and organize competitive intelligence to support