Vention
Manufacturing
ProductMarketingManager,HW/PLM
“Product Marketing Manager, HW/PLM at Vention. Skills: Product marketing, Go-to-market strategy, Hardware portfolio, Custom automation. Own product marketing execution. Develop positioning”
What You'll Achieve.
Drive measurable impact on product interest; Drive measurable impact on lead flow; Drive measurable impact on pipeline; Drive measurable impact on revenue
Industry & Context.
Analytical capabilities; Working with data; Running tests; Optimizing campaigns
What They're Looking For.
Must Have
3+ years product marketing experience, Bachelor's degree in Marketing or Business, Ability to work cross-functionally, Highly organized, Self-motivated, Capable of thriving in dynamic environment
Nice to Have
MBA or advanced degree, Hardware or industrial applications experience
What You'll Do.
Own product marketing execution
Develop messaging frameworks
Develop value propositions
Develop differentiation
Execute go-to-market plans
Define target audiences
Define core use cases
Define launch narratives
Define asset requirements
Ensure consistent product messaging
Drive sustainment of existing products
Develop commercial sales enablement assets
Support delivery of commercial sales training
Partner on technical training content
Equip BDRs/Sales with tools
Engage in strategic deals
Lead product marketing contribution to campaigns
Collaborate with Brand teams
Collaborate with Growth teams
Collaborate with Web teams
Collaborate with Content teams
Collaborate with Events teams
Apply analytical thinking to messaging
Leverage user feedback
Leverage experimentation
Leverage funnel insights
Present product updates
Present launch overviews
Present campaign results
Gather market insight
Gather customer feedback
Gather competitive intelligence
Contribute to product packaging
Contribute to product naming
Contribute to product positioning
Support Annual Product Roadmap planning
Support Quarterly Product Reviews
Lead go-to-market strategy for HW playbooks
Lead product narratives for HW playbooks
Lead sustainment marketing for HW playbooks
Drive measurable impact on product interest
Drive measurable impact on lead flow
Drive measurable impact on pipeline
Drive measurable impact on revenue
Communicate product messaging
Communicate product value
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Growth teams; Sales teams; Brand teams; Engineering teams; Design teams
Communication Scope
Written skills; Verbal skills; Presentation skills; Compelling narratives
Process & Methodology
Go-to-market planning, Product launch management
Applying for this Product Marketing Manager, HW/PLM role?
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