Contentstack
SaaS
ProductMarketingManager-DataCloud
Neural analysis suggests this role is
optimal for Mid candidates.
“Product Marketing Manager - Data Cloud at Contentstack. Skills: Product Marketing, Data Cloud, Go-to-market strategy, Messaging and positioning, Launch planning, Sales enablement, Product narratives, Competitive research, Customer-facing evangelism, Demand Generation, Content Marketing, Product strategy, Internal education. Own go-to-market strategy and execution for Lytics and Personalize product lines—from messaging and positioning to launch planning and sales enablement. Develop compelling pr”
What You'll Achieve.
Own the go-to-market strategy for Contentstack’s Data Cloud products; Translate complex data and personalization capabilities into clear, compelling narratives; Bring features to market; Arm the field with the tools they need to win; Position Contentstack as a leader in real-time data activation and personalization; Connect first-party data, audience segmentation, and real-time personalization to tangible business outcomes for enterprise buyers; Deliver actionable positioning that helps the field win; Inform product strategy by synthesizing field feedback, win/loss analysis, and market signals
Industry & Context.
Analytical mindset; comfortable pulling insights from usage data, competitive research, and field feedback to inform your strategy
Some travel is required
What They're Looking For.
Must Have
2-8 years of experience in product marketing in B2B SaaS, martech, or digital experience platforms, Experience creating go-to-market plans and sales enablement materials that directly support revenue teams, Comfort working cross-functionally with Product, Sales, Customer Success, and Marketing peers in a fast-paced environment, Excellent written and verbal communication, Analytical mindset, Self-starter mentality with the ability to manage multiple projects and priorities independently, Experience marketing CDP, personalization, or data/analytics products
Nice to Have
Background in headless CMS, composable architecture, or DXP platforms, Familiarity with enterprise sales cycles and complex buying committees, Experience supporting analyst relations (Gartner, Forrester, IDC) from a product marketing lens, Exposure to competitive intelligence programs or win/loss analysis
What You'll Do.
Own go-to-market strategy and execution for Lytics and Personalize product lines—from messaging and positioning to launch planning and sales enablement
Develop compelling product narratives that connect first-party data
audience segmentation
and real-time personalization to tangible business outcomes for enterprise buyers
Partner closely with Product Management to translate roadmap priorities into market-ready messaging
release communications
and tier-based launch plans
Create and maintain sales enablement assets including product sales aids
competitive intelligence briefs
Conduct competitive research on personalization and CDP vendors (e. g.
Sitecore) and deliver actionable positioning that helps the field win
Support customer-facing evangelism through small group demos
and conference presentations
Collaborate with Demand Generation and Content Marketing to fuel campaigns with product-specific messaging
thought leadership content
and use-case narratives
Inform product strategy by synthesizing field feedback
and market signals—and presenting recommendations to product and leadership stakeholders
Drive internal education on Data Cloud capabilities through enablement sessions
and documentation that help cross-functional teams speak confidently about our data and personalization story
How You'll Work.
Team & Collaboration
Partner closely with Product Management; Work cross-functionally with Product Management, Sales, Customer Success, and the broader Marketing team; Collaborate with Demand Generation and Content Marketing; Presenting recommendations to product and leadership stakeholders; Help cross-functional teams speak confidently about our data and personalization story
Communication Scope
Excellent written and verbal communication; write crisp copy; present confidently
Process & Methodology
manage multiple projects and priorities independently
Full Job Description
What is Contentstack? Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at www.contentstack.com. Who Are We? At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go! We’re looking for a Product Marketing Manager to own the go-to-market strategy for Contentstack’s Data Cloud products—specifically our Lytics and Personalize. This role is at the intersection of product, data strategy, and storytelling. You’ll translate complex data and personalization capabilities into clear, compelling narratives that resonate with enterprise buyers, practitioners, and analysts. You’ll work cross-functionally with Product Management, Sales, Customer Success, and the broader Marketing team to bring features to market, arm the field with the tools they need to win, and position Contents
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