Company
Cybersecurity
ProductMarketingManager(CloudandZeroTrustSecurity)
Neural analysis suggests this role is
optimal for Manager candidates.
“Product Marketing Manager (Cloud and Zero Trust Security). Skills: Product marketing, Cloud Security, Zero Trust Security, Content strategy. Respond to emails. Catch up on cybersecurity news”
What You'll Achieve.
Drive sales success; Drive product line growth; Differentiate products globally
Industry & Context.
25% travel
What They're Looking For.
Must Have
10 years B2B product marketing, 5+ years cybersecurity marketing, Marketing to IT Security professionals, Marketing to Managed Service Providers, Explain technical concepts, Develop product positioning, Develop product messaging, Communicate product stories, Train sales teams, Train channel partners
Nice to Have
Marketing Cloud Security, Marketing Zero Trust Security, Marketing Identity Security, Marketing SASE, Marketing CASB, Marketing ITDR, Marketing related cybersecurity technologies, Go-to-market initiatives cloud-delivered, Go-to-market initiatives SaaS-based, Familiarity with AWS, Familiarity with Microsoft Azure, Familiarity with Google Cloud Platform, Cybersecurity certifications Cloud Security, Cybersecurity certifications Zero Trust
What You'll Do.
Catch up on cybersecurity news
Tailor messaging for events
Update product launch plan
Modify messaging coverage
Modify use case coverage
Build launch deliverables
Review revamped webpage
Collaborate on graphics
Consider webpage templates
Write training content
Position upcoming release
Demonstrate Zero Trust strategies
Reduce cloud attack surfaces
Improve SaaS visibility
Differentiate from competitors
Update positioning materials
Prepare status updates
Own outbound marketing messaging
Own outbound marketing content
Partner with Product Manager
Position Cloud Security solutions
Promote Cloud Security solutions
Position Zero Trust Security solutions
Promote Zero Trust Security solutions
Provide marketing services
Provide marketing deliverables
Keep pulse on market trends
Engage with industry analysts
Engage with market influencers
Devise content strategies
Assess content effectiveness
Support demand generation
Support corporate communication
Support field marketing
Prioritize content projects
Organize content projects
Support product launches
Support SaaS protection capabilities
Support Zero Trust initiatives
Collaborate with Product Managers
Provide feedback from customers
Provide feedback from partners
Provide feedback from field
Create compelling content
Educate channel partners
Train channel partners
Devise messaging strategy
Write marketing content
Develop product positioning
Develop product messaging
Convey value proposition
Differentiate products
Communicate product stories
Deliver presentations
Plan new product launches
Manage new product launches
Manage launch plan implementation
Work with global teams
Align messaging with threats
Align messaging with compliance
Align messaging with customer priorities
Support product launches cloud-delivered
Support campaigns cloud-delivered
Support product launches Zero Trust
Support campaigns Zero Trust
Support product launches identity-driven
Support campaigns identity-driven
Develop regional campaigns
Develop regional content
Represent company in webinars
Represent company in partner events
Represent company in industry conferences
Represent company in analyst briefings
How You'll Work.
Team & Collaboration
Product Management; Creative teams; Web teams; Sales Engineering; Cross-functional teams; Field marketing teams; Channel teams; Global teams
Communication Scope
Technical writing; Verbal communication; Written communication; Product stories; Sales presentations; Partner presentations; Client presentations; Webinar presentations; Event presentations; Analyst briefings
Process & Methodology
Program management, Product launch management, Content project management
Full Job Description
## A Day in the Life Your day begins with responding to a few emails and catching up on the latest cybersecurity news and analyst coverage focused on Cloud Security, SaaS protection, Identity Threat Detection and Response (ITDR), and Zero Trust trends. You see an email from a Field Marketing Manager in Europe requesting content support for a local marketing event focused on cloud risk reduction and Zero Trust best practices. You review the request, tailor messaging to highlight cloud-native security capabilities and Zero Trust outcomes and send the content off for translation. You review the request; create the piece they need and send it off for translation. Now, it is time to jump into some meetings.You open Microsoft Teams for your regular weekly check-in with the Product Manager for your product line. Together, you review the status of the upcoming release, including enhancements tied to Cloud Security, Zero Trust architecture, SaaS visibility, identity protection, and policy enforcement capabilities. After the call, you update your product launch plan, modify the messaging and use case coverage and start building out the launch deliverables, request resources and enter deadlines.Then, you transition to a meeting with the Creative and Web teams to review a revamped webpage designed to reinforce the competitive differentiators for your product. The new content emphasizes Zero Trust principles, cloud-native protection, and identity-centric security outcomes for enterprise and MSP audiences. You drafted the copy already and will now collaborate on the graphics and consider the webpage template options together. It’s time for lunch and a workout before the second half of your day begins. After lunch, you blocked out writing time, and today, you are working on training content for the field team and partners. Your focus is positioning the upcoming release, demonstrating how the solution enables Zero Trust Security strategies, reduces cloud attack surfaces, improves v
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