Stripe
Financial Services
ProductMarketingManager,Checkout
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“Product Marketing Manager, Checkout at Stripe. Own go-to-market strategy and execution. Develop segment-specific positioning and messaging”
What You'll Achieve.
Grow Checkout adoption; Increase awareness and adoption; Generate pipeline; Accelerate adoption
Industry & Context.
What They're Looking For.
Must Have
5+ years product marketing or growth marketing experience, Excellent verbal and written communication skills, Experience translating technical features into benefits for technical audience, Track record of working cross-functionally across product, sales, and growth teams, Drive business outcomes
What You'll Do.
Own go-to-market strategy and execution
Develop segment-specific positioning and messaging
Build value proposition and messaging framework
Drive go-to-market across sold and self-serve motions
Own end-to-end GTM for priority segments
Translate segment strategy into campaigns
Build sales enablement materials
and objection-handling guides
Equip sales teams to sell Checkout
Execute self-serve GTM
Drive self-serve Checkout adoption
Maintain competitive intelligence
Own actionable view of checkout competitive landscape
Translate intelligence into differentiated positioning and sales tools
Support product launches
Plan and market Checkout launches
Define narrative and audience for launches
Create launch assets and measure outcomes
Partner with demand generation and campaigns
Translate positioning into segment-targeted campaigns
Generate pipeline and accelerate adoption
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Partner with Product and Engineering; Partner with Sales; Partner with Partnerships; Partner with Demand Generation; Partner with Campaigns; Partner with Growth teams; Partner with Web teams; Partner with Developer Experience teams
Communication Scope
Verbal communication; Written communication
Full Job Description
About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We are looking to hire a Product Marketing Manager to grow adoption for Stripe Checkout—our customizable, conversion-optimized checkout experience. In this role, you’ll craft the narrative for our priority segments, shape our product roadmap, and develop GTM programs across sales, self-serve, campaigns, and demand generation to increase awareness and adoption. What you'll do As a Product Marketing Manager for Checkout, you will own the go-to-market strategy and execution that grows Checkout adoption across Stripe's priority segments. Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, conten
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