Company
FinTech
ProductMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Product Marketing Manager. Skills: Product positioning, Go-to-market execution, Demand generation engines, Sales enablement assets. Own product positioning and messaging. Ensure consistent, compelling narratives”
What You'll Achieve.
Drive adoption and revenue; Scale across global audiences; Reduce time-to-market
Industry & Context.
What They're Looking For.
Must Have
Product Marketing experience in B2B SaaS, fintech, or platform, Experience owning positioning and GTM execution, Execution track record with demonstrable outcomes, Translate complex technical and API-based products, Familiarity with AI-enabled workflows and systems thinking, Ability to build scalable processes or automated pipelines, Bias for action, Ability to move quickly, Ability to make decisions independently, Ability to iterate in fast-paced environments, Excellent writing skills, Cross-functional collaboration skills
Nice to Have
Experience in payments, fintech, or financial infrastructure products, Prior exposure to API-first or developer platform marketing, Experience in growth-stage SaaS environments, Experience in fast-scaling startups, Background in repositioning or evolving product narratives
What You'll Do.
Own product positioning and messaging
compelling narratives
Lead end-to-end GTM strategy
Execute product launches
Manage website updates
Manage campaign creative
Manage sales enablement materials
Manage launch sequencing
Build demand generation engines
Develop sales enablement assets
Gather customer insights
Identify friction points in deals
Translate learnings into improved messaging
Design repeatable GTM systems
Scale repeatable GTM systems
Track performance metrics
Leverage AI-driven workflows
Automate asset creation
Automate campaign generation
Automate competitive monitoring
How You'll Work.
Team & Collaboration
Work closely with product; Work with business development; Work with senior leadership; Collaborate with product teams; Collaborate with engineering teams; Collaborate with business development teams
Communication Scope
Compelling narratives; Clear messaging
Full Job Description
## Description This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in India. This is a high-impact, strategic role at the intersection of product, marketing, and go-to-market execution within a fast-scaling infrastructure-driven environment. You will shape how complex API-based financial and blockchain products are positioned, understood, and adopted by enterprise and fintech customers globally. The role blends storytelling, technical translation, and hands-on execution across launch campaigns, demand generation, and sales enablement. You will work closely with product, business development, and senior leadership to define narratives that drive adoption and revenue. The environment is fast-paced, highly technical, and deeply execution-oriented, where ideas quickly turn into live campaigns and measurable outcomes. Your work will directly influence how innovative financial infrastructure is brought to market and scaled across global audiences. ## Accountabilities Own product positioning and messaging across the product suite, ensuring consistent, compelling narratives that support go-to-market and business development efforts. Lead end-to-end GTM strategy and execution for product launches, including website updates, campaign creative, sales enablement materials, and launch sequencing. Build and manage demand generation engines across channels such as paid LinkedIn campaigns, email nurture flows, landing pages, and ongoing content initiatives. Develop and continuously improve sales enablement assets including pitch decks, one-pagers, battlecards, and objection-handling guides based on real market feedback. Collaborate closely with business development teams to gather customer insights, identify friction points in deals, and translate learnings into improved messaging and materials. Design and scale repeatable GTM systems that reduce time-to-market from enginee
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