Workleap

SaaS

ProductMarketingManager

CA$85–125k ~AI est. Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Product Marketing Manager at Workleap. Skills: Product marketing, Go-to-market strategy, Launch process, Messaging development. Define repeatable launch process. Run repeatable launch process”

Industry & Context.

SaaS
Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

4+ years experience B2B SaaS, Proven ownership GTM launches, Bridge builder product managers marketing, Extract story product conversation, Translate technical detail, Process instincts over-engineering, AI-native ways working, Clear writing, Ruthless editing, Calling out messaging wrong

Nice to Have

Experience IT professionals, Microsoft 365 ecosystem experience

What You'll Do.

Define repeatable launch process

Run repeatable launch process

Own competitive documentation

Provide quality control

Standardize launch requests

Ensure internal readiness

Decide launch visibility

Coordinate launch execution

Run intake conversations

Extract story insight

Maintain messaging docs

Update messaging docs

Keep launch checklist moving

Write external content

Review external content

Brief sales enablement

Make visibility calls

How You'll Work.

Team & Collaboration

Product managers; Marketing teams; GTM teams; Brand teams; Content teams; Sales enablement teams; Customer marketing teams

Communication Scope

Technical writing; Messaging

Process & Methodology

Launch process

Full Job Description

Company Description Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines: The Workleap Agent, our agentic HR platform that helps managers become better leaders, and ShareGate, the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here. Job Description So, what will your new role look like? You'll be the single connection point between product and marketing at ShareGate. Product managers come to you to turn what they've built into something the market cares about; GTM, brand, content, sales enablement, and customer marketing come to you to understand what's shipping and how to talk about it. Today, those two worlds run in parallel, and the risk is launches that land flat and messaging that drifts. You close that gap. You take what a product manager knows about why a feature was built (the problem, the insight, the customer pain) and turn it into a story buyers actually care about, not a changelog entry no one reads. ShareGate has two products, Migrate and Protect; part of your role is building a shared language for what ShareGate does and who it's for. You'll work in an AI-native way, automating the repeatable parts (intake, first-draft messaging, briefing templates, QA) so you can spend your time on the judgment calls only you can make. Responsibilities: Define and run a repeatable launch process across product managers, marketing, sales enablement, support, and customer marketing Own positioning, messaging, and competitive documentation for each product and workload: the living reference that the whole team and our AI systems work from Provide quality control on high-value content (pages,

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