ProductMarketingManager

## Description As Windfall’s Field Marketing Manager, you will own the programs that bring Windfall’s story to life in the market and generate pipeline for our Sales team. You will design and execute a mix of in‑person experiences, executive programs, creative campaigns, and partner initiatives that reach our key verticals across nonprofit and commercial segments. You’ll work hand‑in‑hand with Sales, Customer Success, and RevOps to ensure every program has a clear audience, message, and follow‑up plan—and that we can measure its impact on revenue. We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust. ## Responsibilities Contribute to and maintain core messaging and positioning, ensuring it stays aligned with customer needs and the competitive landscape Build and update sales collateral: pitch decks, one‑pagers, battlecards, vertical sheets, and objection‑handling guides Partner with Sales and CS to understand where deals stall and create assets/messaging to unblock them Support product and feature launches with messaging development, launch briefs, internal comms, and basic measurement Collaborate on content and campaigns (e.g., webinars, whitepapers, event narratives) by providing POV, messaging, and story arcs Conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams Use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control ## Requirements 3+ years minimum of Product Marketing experience at a B2B SaaS company Demonstrated ability to write clear positioning, value propositions, and sales narratives Experience creating and iterating on sales collateral with direct feedback from Sales and customers Comfort working cross‑functionally with Product, Sales, and CS Strong written and verbal communication skil