ProductMarketingManager

Product Marketing Manager - Austin, TX We are looking for a Product Marketing Manager to serve as the go-to-market authority for assigned vertical(s) within our product marketing organization. This role is responsible for owning the product story, driving adoption and revenue growth, and defining how our software is positioned and communicated in the market. The Product Marketing Manager partners closely with Product, Sales, and Growth Marketing teams to ensure our solutions resonate with target buyers—delivering compelling messaging and enablement that supports long-term success and pipeline growth. What you’ll do: Vertical Market Expertise & Positioning Become the authoritative expert on assigned vertical(s), including buyer personas, key challenges, competitive landscape, and market trends Develop compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within the vertical Conduct ongoing research to monitor competitive solutions and identify opportunities to strengthen our market position Build deep understanding of customer goals and use cases to ensure product stories align with buyer needs Present market insights, positioning frameworks, and GTM recommendations to cross-functional leadership Go-to-Market Strategy & Revenue Growth Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the vertical Define pricing, packaging, and launch success metrics in collaboration with Product and Sales leadership Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline Track, analyze, and report on GTM success metrics, competitive performance, and market penetration to inform future strategy Identify opportunities to expand product adoption and revenue within assigned vertical(s) Content Development & Cross-Functional Collaboration Define and create content acro