Similarweb
digital intelligence
ProductMarketingManager
“Product Marketing Manager at Similarweb. Skills: Product Marketing, Go-to-Market Strategy, Data & AI Products, Technical Audiences, Storytelling, Data Analysis. Own the Go-to-Market for Data & AI Products. Define and execute go-to-market strategies for Similarweb’s Data and AI product portfolio”
What You'll Achieve.
Drive awareness, adoption, and revenue growth in a consumption-based model; Drive measurable results
Industry & Context.
Analytical mindset; Comfortable with complexity: You don’t oversimplify to avoid doing the hard thinking. You find the clear story inside a complicated product and make it land.
What They're Looking For.
Must Have
3+ years of product marketing experience in B2B SaaS, data products, developer tools, or technology platforms, Experience marketing to data-savvy and technical audiences, technical fluency: you need to be comfortable with APIs, data feeds, integrations, and analytics tools, You use the products you market, A balance of storytelling and substance, Analytical mindset, Proven track record of leading product launches and building go-to-market strategies that drive measurable results, Excellent written and verbal communication skills in English, Self-starter mindset, Experience working cross-functionally with Product Management, Sales, and GTM teams
Nice to Have
proficiency with AI tools and workflows, Experience with alternative data, web intelligence, digital analytics, or adjacent data products, Familiarity with the AI/LLM ecosystem and how enterprises are integrating external data into AI-powered workflows (MCP, APIs, agent frameworks), Background in developer marketing or marketing to technical audiences, Proficiency with Salesforce
What You'll Do.
Own the Go-to-Market for Data & AI Products
Define and execute go-to-market strategies for Similarweb’s Data and AI product portfolio
Lead product launches end-to-end
Partner with Product Management to translate roadmap priorities into market-facing narratives and launch plans
Develop positioning and messaging for data and AI products
Create compelling customer-facing content
Translate complex technical concepts into clear
benefit-led narratives
Find the angles that make Similarweb’s data impossible to ignore
Build and maintain the enablement toolkit for GTM teams
Run enablement sessions and training for Sales
and Customer Success teams
Partner with Sales on strategic deal cycles
Conduct ongoing market research
Gather and synthesize feedback from customers
Track adoption and consumption metrics for Data and AI products
How You'll Work.
Team & Collaboration
Work closely with Product Management, Sales, Customer Success, and the broader GTM organization; Be the connective tissue between Product, Sales, CS, and Marketing for Data and AI products; Collaborate closely with the broader Data Pod marketing team and other marketing pods; Represent Similarweb at industry events, webinars, and conferences
Communication Scope
Excellent written and verbal communication skills in English
Process & Methodology
Lead product launches end-to-end, Manage your priorities
Applying for this Product Marketing Manager role?
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